Long Van Thai

As an E-commerce and Revenue Manager, I aim to drive sustainable revenue growth through strategic pricing, dynamic revenue management, and optimization of distribution channels. I seek to enhance the resort’s online presence with targeted digital marketing initiatives and effective OTA management, while collaborating across departments to align sales, marketing, and operational strategies. By leveraging market trends and data insights, I strive to refine pricing strategies and foster strong partnerships to expand the resort’s market reach and deliver exceptional guest experiences.

Good Grade Graduation

- Develop sales strategies to achieve business and sales goals
- Lead and coach sales teams on the company's sales strategies
- Build and maintain strong, long-lasting B2B relationships
- Manage all company's E-commerce channels and distribution strategy
- Collaborate with internal departments to facilitate client need fulfillment
- Plan and implement revenue management operations, procedures, and best practices
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Develop marketing & communications plans with specific objectives across different channels and segments
- Plan, manage and evaluate all marketing & communications campaigns (both digital & traditional marketing platforms)
- Building brand awareness, brand identity, and positioning
- Monitor industry trends and market competitors

Altara Suites Da Nang & Altara Serviced Residences Quy Nhon
Marketing & Communications Manager
- Responsible for the publicity and promotion of all products of the hotel, including but not limited to rooms, catering, banquets, etc.
- Develop and implement the hotel's advertising budget and external advertising.
- Coordinate and implement communication plans for hotel activities and promotions (sales, catering, etc.) with all operating departments of the hotel.
- Assist the relevant departments to achieve the revenue targets and related tasks set by the hotel.
- Ensure that the hotel has a good image and corresponding flow on the mainstream platform in the main source area.
- Establish good relations with the media (publications, broadcasts, etc.) and implement hotel marketing campaigns.
- Fully monitor all printed products of the hotel to ensure consistency with group guidelines.
- Ensure the hotel website and social media platforms’ information is accurate and updated in a timely manner.
- Real-time monitoring of guest comments on various network platforms and replying promptly.
- Plan and execute hotel public relations activities and achieve expected ROI.
- Design prints according to hotel standards and ensure print quality.
- Manage a comprehensive targeted database and advertise hotel promotions.
- Monitor expenses according to the commercial development department budget to maximize return on investment.
- Liaise with other hotel departments, outside organizations or government departments to coordinate and implement different hotel projects.
- Assist with photography, video shooting and interviews of domestic and foreign media.
- Update the gallery and promotional kit in a timely manner to maintain a fixed capital list.
- Prepare, plan and execute hotel public relations activities.
E-commerce Manager
- Monitor competitor's rates/packages on a daily basis and propose ideas/offers/packages to be implemented to maintain market share
- Monitor hotel positioning and maintain the best positions in OTA
- Initiate and implement new concepts to optimize revenues from OTA
- Increase sales/revenue in the E-Commerce area when opportunity arises
- Control and manage Hotel room inventory/rates to maximize/generate revenue
- Manage the ongoing relationship with assigned OTA partners including daily communication, periodic formal account wellness checks, and ongoing revenue tracking
- Stay abreast of industry trends by attending industry conferences and seeking out advanced distribution knowledge.

- Develop customer relationships to achieve sales goals.
- Manage bank's corporate and personal accounts.
- Corporate/Personal financial management consulting.

• Revenue Management: Strategically managed room pricing, inventory control, and distribution channels to maximize occupancy and revenue for the 5-star resort.
• E-commerce Strategy: Developed and executed comprehensive e-commerce strategies, including website optimization, OTA management, and digital marketing campaigns, to enhance online visibility and drive direct bookings.
• Collaboration with Wyndham Global: Partnered with Wyndham Global to design, implement, and optimize revenue strategies tailored to market trends and guest demands, leveraging global insights and resources.
• Performance Analysis: Conducted in-depth rate shopping analysis, competitor benchmarking, and demand forecasting to identify trends and optimize performance across all sales channels.
• Team Collaboration: Partnered with sales, marketing, and operations teams to ensure cohesive strategies for promotions, seasonal campaigns, and guest satisfaction initiatives.
• Guest Relations: Maintained professional communication with guests, addressing inquiries, managing booking modifications, and ensuring a seamless customer experience across digital platforms.
• Promotions and Campaigns: Launched early bird discounts, festive promotions, and dynamic pricing strategies to achieve revenue targets during peak and off-peak periods.
• OTA Relations: Managed relationships with online travel agencies (OTAs), including resolving disputes and negotiating contracts, to strengthen brand presence and profitability.
• Technology Implementation: Leveraged advanced revenue management systems and analytics tools to streamline operations, improve reporting accuracy, and enhance decision-making.

- Responsible for the publicity and promotion of all products of the hotel, including but not limited to rooms, catering, banquets, etc.
- Develop and implement the hotel's advertising budget and external advertising.
- Coordinate and implement communication plans for hotel activities and promotions (sales, catering, etc.) with all operating departments of the hotel.
- Assist the relevant departments to achieve the revenue targets and related tasks set by the hotel.
- Ensure that the hotel has a good image and corresponding flow on the mainstream platform in the main source area.
- Establish good relations with the media (publications, broadcasts, etc.) and implement hotel marketing campaigns.
- Fully monitor all printed products of the hotel to ensure consistency with group guidelines.
- Ensure the hotel website and social media platforms’ information is accurate and updated in a timely manner.
- Real-time monitoring of guest comments on various network platforms and replying promptly.
- Plan and execute hotel public relations activities and achieve expected ROI.
- Design prints according to hotel standards and ensure print quality.
- Manage a comprehensive targeted database and advertise hotel promotions.
- Monitor expenses according to the commercial development department budget to maximize return on investment.
- Liaise with other hotel departments, outside organizations or government departments to coordinate and implement different hotel projects.
- Assist with photography, video shooting and interviews of domestic and foreign media.
- Update the gallery and promotional kit in a timely manner to maintain a fixed capital list.
- Prepare, plan and execute hotel public relations activities.

jaimy.vandenberg@gmail.com

jettpham@gmail.com