Sales and Marketing Manager tại Diamond Sea Hotel

11/2015 → 8/2020 (4 năm 9 tháng)

Da Nang

- Develop sales strategies to achieve business and sales goals - Lead and coach sales teams on the company's sales strategies - Build and maintain strong, long-lasting B2B relationships - Manage all company's E-commerce channels and distribution strategy - Collaborate with internal departments to facilitate client need fulfillment - Plan and implement revenue management operations, procedures, and best practices - Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies - Develop marketing & communications plans with specific objectives across different channels and segments - Plan, manage and evaluate all marketing & communications campaigns (both digital & traditional marketing platforms) - Building brand awareness, brand identity, and positioning - Monitor industry trends and market competitors

Cluster Marketing & Communications Manager cum E-commerce Manager tại Altara Hospitality Group

9/2021 → 6/2024 (2 năm 9 tháng)

Da Nang

Altara Suites Da Nang & Altara Serviced Residences Quy Nhon Marketing & Communications Manager - Responsible for the publicity and promotion of all products of the hotel, including but not limited to rooms, catering, banquets, etc. - Develop and implement the hotel's advertising budget and external advertising. - Coordinate and implement communication plans for hotel activities and promotions (sales, catering, etc.) with all operating departments of the hotel. - Assist the relevant departments to achieve the revenue targets and related tasks set by the hotel. - Ensure that the hotel has a good image and corresponding flow on the mainstream platform in the main source area. - Establish good relations with the media (publications, broadcasts, etc.) and implement hotel marketing campaigns. - Fully monitor all printed products of the hotel to ensure consistency with group guidelines. - Ensure the hotel website and social media platforms’ information is accurate and updated in a timely manner. - Real-time monitoring of guest comments on various network platforms and replying promptly. - Plan and execute hotel public relations activities and achieve expected ROI. - Design prints according to hotel standards and ensure print quality. - Manage a comprehensive targeted database and advertise hotel promotions. - Monitor expenses according to the commercial development department budget to maximize return on investment. - Liaise with other hotel departments, outside organizations or government departments to coordinate and implement different hotel projects. - Assist with photography, video shooting and interviews of domestic and foreign media. - Update the gallery and promotional kit in a timely manner to maintain a fixed capital list. - Prepare, plan and execute hotel public relations activities. E-commerce Manager - Monitor competitor's rates/packages on a daily basis and propose ideas/offers/packages to be implemented to maintain market share - Monitor hotel positioning and maintain the best positions in OTA - Initiate and implement new concepts to optimize revenues from OTA - Increase sales/revenue in the E-Commerce area when opportunity arises - Control and manage Hotel room inventory/rates to maximize/generate revenue - Manage the ongoing relationship with assigned OTA partners including daily communication, periodic formal account wellness checks, and ongoing revenue tracking - Stay abreast of industry trends by attending industry conferences and seeking out advanced distribution knowledge.

Customer Relationship Executive tại Vietinbank, VPBank

4/2013 → 7/2015 (2 năm 2 tháng)

Da Nang

- Develop customer relationships to achieve sales goals. - Manage bank's corporate and personal accounts. - Corporate/Personal financial management consulting.

E-commerce Manager Cum Revenue Strategist tại Wyndham Royal Hoi An Beachfront Resort & Villas

6/2024 → Hiện tại

Hoi An

• Revenue Management: Strategically managed room pricing, inventory control, and distribution channels to maximize occupancy and revenue for the 5-star resort. • E-commerce Strategy: Developed and executed comprehensive e-commerce strategies, including website optimization, OTA management, and digital marketing campaigns, to enhance online visibility and drive direct bookings. • Collaboration with Wyndham Global: Partnered with Wyndham Global to design, implement, and optimize revenue strategies tailored to market trends and guest demands, leveraging global insights and resources. • Performance Analysis: Conducted in-depth rate shopping analysis, competitor benchmarking, and demand forecasting to identify trends and optimize performance across all sales channels. • Team Collaboration: Partnered with sales, marketing, and operations teams to ensure cohesive strategies for promotions, seasonal campaigns, and guest satisfaction initiatives. • Guest Relations: Maintained professional communication with guests, addressing inquiries, managing booking modifications, and ensuring a seamless customer experience across digital platforms. • Promotions and Campaigns: Launched early bird discounts, festive promotions, and dynamic pricing strategies to achieve revenue targets during peak and off-peak periods. • OTA Relations: Managed relationships with online travel agencies (OTAs), including resolving disputes and negotiating contracts, to strengthen brand presence and profitability. • Technology Implementation: Leveraged advanced revenue management systems and analytics tools to streamline operations, improve reporting accuracy, and enhance decision-making.

Marketing & Communications Manager tại Altara Hospitality Group

1/2021 → 9/2021 (8 tháng)

Da Nang

- Responsible for the publicity and promotion of all products of the hotel, including but not limited to rooms, catering, banquets, etc. - Develop and implement the hotel's advertising budget and external advertising. - Coordinate and implement communication plans for hotel activities and promotions (sales, catering, etc.) with all operating departments of the hotel. - Assist the relevant departments to achieve the revenue targets and related tasks set by the hotel. - Ensure that the hotel has a good image and corresponding flow on the mainstream platform in the main source area. - Establish good relations with the media (publications, broadcasts, etc.) and implement hotel marketing campaigns. - Fully monitor all printed products of the hotel to ensure consistency with group guidelines. - Ensure the hotel website and social media platforms’ information is accurate and updated in a timely manner. - Real-time monitoring of guest comments on various network platforms and replying promptly. - Plan and execute hotel public relations activities and achieve expected ROI. - Design prints according to hotel standards and ensure print quality. - Manage a comprehensive targeted database and advertise hotel promotions. - Monitor expenses according to the commercial development department budget to maximize return on investment. - Liaise with other hotel departments, outside organizations or government departments to coordinate and implement different hotel projects. - Assist with photography, video shooting and interviews of domestic and foreign media. - Update the gallery and promotional kit in a timely manner to maintain a fixed capital list. - Prepare, plan and execute hotel public relations activities.

E-tourism Certificate

8/2023

E-tourism Certificate Awarded by the Danang Department of Tourism, this certification recognizes expertise in leveraging digital tools and strategies to enhance tourism services and experiences. It demonstrates proficiency in e-tourism technologies, online marketing, and digital distribution channels, aligning with industry best practices to drive growth and visibility in the tourism sector.

Employee of the Quarter, Alphanam Group

6/2022

Employee of the Quarter, Alphanam Group Recognized for outstanding performance, dedication, and contribution to the company's success. Demonstrated exceptional leadership, teamwork, and initiative, leading to significant achievements and consistently exceeding targets within the quarter.

Hospitality Sales Management Certificate

5/2019

This certificate program provides specialized knowledge and skills in managing sales within the hospitality industry. It covers key areas such as developing and executing sales strategies, understanding market segmentation, handling corporate and group sales, managing customer relationships, and driving revenue growth. The program equips participants with practical tools for optimizing sales channels, improving sales team performance, and enhancing guest satisfaction, making it ideal for professionals in revenue management, sales, and marketing roles within the hospitality sector.

Mr. Jaimy van den Berg - Former General Manager

Diamond Sea Hotel

jaimy.vandenberg@gmail.com

Mr. Jet Pham - Former Cluster General Manager

Altara Hospitality Group

jettpham@gmail.com