E-commerce Executive/Analyst

The Hotel E-commerce Executive is responsible for managing and optimizing the hotel’s online presence, ensuring that the hotel’s digital assets, such as the website, booking engine, and third-party platforms, are performing at their best. This role will focus on driving online bookings, increasing revenue, and enhancing the hotel’s visibility across various online travel agencies (OTAs) and digital marketing channels.

Key Responsibilities:

1. General Job Requirements

• To upload rate/package to contracted website as per E-commerce manager’s instruction
• Generate reservation report: Weekly report, monthly report, materialize report (RN, Revenue)
• To check across the inventory and filling /top up allotment on OTA if the occupancy is low or left to ensure maximum profitability online channel
• To be up-to -date hotels products knowledge
• Ensure rate parity among OTA channels
• To do market survey, analysis competitors
• In charge of Admin Task for E-commerce Session if required

2. Position’s Responsibilities (in detail)

Working closely with E-commerce Manager to ensure:

Website & Booking Engine Management:

• Manage and update the hotel’s official website and online booking engine.
• Ensure that the website content is accurate, engaging, and reflects the brand’s identity.
• Monitor and optimize the booking engine to increase conversion rates, streamline the user experience, and drive direct bookings.

Third-Party Platforms Management:

• Oversee and update the hotel’s profiles on OTAs (e.g., Booking.com, Expedia, Agoda) and metasearch platforms (e.g., Trivago).
• Ensure competitive pricing, accurate availability, and optimal content (descriptions, images, amenities, etc.) across all platforms.
• Manage promotions and special offers on third-party platforms to increase visibility and bookings.

Reporting & Analytics:

• Regularly analyze website traffic, booking trends, and performance metrics using analytics tools (e.g., Google Analytics).
• Generate reports on the effectiveness of digital marketing campaigns, online booking trends, and channel performance.
• Provide recommendations for continuous improvement and growth of online revenue.

Market & Competitor Analysis:

• Conduct research on competitor pricing, offerings, and promotional strategies to stay competitive in the market.
• Keep up to date with industry trends and emerging technologies that can enhance the hotel’s e-commerce strategy.

Online Distribution Strategy:

• Develop and implement an online distribution strategy that aligns with the hotel’s revenue management goals.
• Work closely with the revenue management team to monitor and adjust pricing strategies for both direct and third-party channels.
• Analyze and optimize channel performance, adjusting strategies based on market demand and booking trends.

• Professional and multicultural working environment
• Good and competitive HR benefits (Additional insurance, staff housing, daily shuttle bus Danang - Hoiana, duty meal, ...)
• Big-scale project in central Vietnam
• Career Development Opportunity

• Bachelor’s degree in Hospitality Management, Business, Marketing, or a related field (or equivalent experience).
• Proven experience in hotel e-commerce, digital marketing, or online distribution.
• Strong understanding of hotel booking engines, OTAs, and online travel distribution systems.
• Familiarity with SEO, Google Ads, and digital marketing tools. (preferred)
• Strong analytical skills and experience with web analytics platforms.
• Excellent written and verbal communication skills.

Preferred Skills:

• Experience with hotel property management systems (PMS) and channel managers.
• Experience with reputation management and online guest engagement tools.