Director of Sales & Marketing (Furama Resort)

Job Summary:

The Director of Sales & Marketing is responsible for developing and executing comprehensive sales and marketing strategies to drive revenue growth, enhance brand visibility, and foster long-term customer relationships. This role leads the Sales & Marketing team, ensuring alignment with the overall business objectives of Furama Resort Danang while delivering exceptional customer service and maintaining competitive market positioning.

Duties and Responsibilities:

Sales Strategy & Revenue Management:

• Develop and implement effective sales strategies to achieve revenue targets across all business segments.
• Analyze market trends, identify new business opportunities, and establish strategies to increase market share and revenue.
• Set and monitor sales goals for the team, ensuring performance aligns with organizational objectives.
• Manage key accounts and maintain strong relationships with key stakeholders, both internal and external.
• Participate in sales calls, client meetings, trade shows, and sales missions to acquire new business and maintain existing relationships.
• Provide leadership and direction to the sales team, ensuring clear communication of goals and expectations.
• Regularly evaluate team performance, provide coaching, and implement necessary improvements.

Marketing Strategy & Brand Management:

• Develop and execute comprehensive marketing plans to promote the resort's products and services.
• Oversee brand management efforts to ensure consistency across all communication channels and marketing materials.
• Manage digital marketing initiatives, including SEO/SEM, social media, online advertising, and content marketing.
• Collaborate with the creative team and external agencies to deliver high-quality marketing content and campaigns.
• Plan and execute promotional activities across key revenue areas such as F&B, weddings, spa, rooms, and conferences.
• Monitor marketing performance metrics and analyze data to optimize strategies and drive continuous improvement.

Team Leadership & Development:

• Lead and mentor the Sales & Marketing team, fostering a collaborative and results-driven work environment.
• Conduct regular performance reviews and provide professional development opportunities to team members.
• Ensure the team stays updated on industry trends, customer preferences, and competitive positioning.
• Recruit and onboard new team members, ensuring the right skills and expertise align with business needs.

Customer Engagement & Relationship Management:

• Develop and nurture long-term, value-based customer relationships to drive repeat business and customer loyalty.
• Implement proactive online reputation management strategies and respond to customer feedback.
• Collaborate with other departments to enhance the overall guest experience and address customer needs effectively.

Financial & Budget Management:

• Prepare and manage the Sales & Marketing budget, ensuring cost-effective allocation of resources.
• Track and report on sales and marketing performance, identifying areas for improvement and cost optimization.
• Collaborate with the GM and senior leadership to align financial objectives with business strategies.

• Professional working environment.

• Entitlement to insurance as per labor law.

• In addition to the basic salary, entitlement to monthly service charges even during probationary period.

• 11 public holidays and 12 annual leave days per year.

• Tet and holiday bonuses.

• Attending employee events such as Employee Recognition Day, Mid-Autumn Festival, International Children's Day,...

Education: Bachelor’s degree in Marketing, Business Administration, or a related filed

Experience: Minimum of at least 5 years of leadership experience in the hospitality industry

Strong strategic thinking and analytical skills

Excellent communication and interpersonal skills

Proficiency in digital marketing tools and platforms

Ability to manage multiple projects and meet deadlines

Creative problem-solving abilities

Strong leadership and team management skills

Good adaptability

Ứng viên nộp hồ sơ trực tiếp trên Hotel Job hoặc gửi qua email: recruitment(a)furamavietnam.com. Nếu có bất cứ thắc mắc gì, hãy liên lạc với Ms. Nhường bộ phận Nhân sự qua số 02363.847333 (Ext: 3402)