Director of Sales and Marketing

Overview:

The Director of Sales and Marketing (DOSM) is a pivotal leadership role responsible for developing and executing the hotel’s sales, marketing, and communication strategies. This individual will lead a dynamic team to drive revenue growth, strengthen brand positioning, and establish the hotel as a market leader in the competitive 5-star city hotel segment.

Key Responsibilities:

1. Strategic Planning and Execution:

Develop and implement comprehensive sales and marketing plans aligned with the hotel’s business goals.

Identify market trends, customer needs, and competitive insights to drive targeted strategies.

Set annual budgets, forecasts, and performance goals for the Sales and Marketing department.

2. Revenue Generation:

Oversee all revenue-generating activities, including corporate, MICE (Meetings, Incentives, Conferences, Exhibitions), leisure, and online sales.

Drive room, F&B, and event space revenue through effective pricing strategies and distribution channel management.

Collaborate with the Revenue Management team to optimize yield and maximize profitability.

3. Brand Positioning and Marketing:

Develop and maintain a strong brand presence through digital marketing, PR campaigns, and partnerships.

Oversee the creation of compelling content for online and offline channels, including social media, website, and promotional materials.

Ensure all marketing initiatives reflect the hotel’s brand values and luxury positioning.

4. Team Leadership and Development:

Lead, mentor, and motivate the Sales and Marketing team to achieve departmental and individual goals.

Foster a culture of collaboration, creativity, and accountability.

Conduct regular performance reviews and identify professional development opportunities for team members.

5. Stakeholder Collaboration:

Work closely with the General Manager, Operations, and other departments to ensure alignment on guest experience and service delivery.

Build and maintain strong relationships with key accounts, travel agencies, corporate clients, and media partners.

Represent the hotel at industry events, trade shows, and networking opportunities.

Benefits:

• Competitive salary and performance-based incentives.
• Comprehensive health and wellness benefits, including medical, dental, and vision coverage.
• Opportunities for professional growth and career advancement within the company.

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 8 years of experience in sales and marketing within the hospitality industry, with at least 3 years in a senior leadership role.
• Proven track record of driving revenue growth and market share in a luxury hotel environment.
• Exceptional leadership, communication, and interpersonal skills.
• Strong knowledge of digital marketing strategies, distribution channels, and analytics tools.
• Proficiency in CRM systems and hotel property management systems (e.g., Opera, Delphi).
• Fluency in English; additional languages are an advantage.

• Strategic Vision: Ability to conceptualize and execute innovative strategies.
• Leadership: Inspires and guides teams to achieve excellence.
• Analytical Acumen: Makes data-driven decisions to optimize performance.
• Customer Focus: Builds strong relationships with key clients and stakeholders.
• Adaptability: Thrives in a dynamic, fast-paced environment.