Social Media Manager

Company: Vietnam Tea & Coffee Company Limited

Company Website: https://www.senseasia.net

Address: Dien An, Dien Khanh, Khanh Hoa

Job Information

• Location: Vietnam, with options for remote work or onsite in Nha Trang

• Type: Full-time/Part-time

• Reports to: Head of Marketing

Key Responsibilities

1. Social Media Strategy & Management

• Lead and manage social media accounts on Instagram, Facebook, TikTok, and LinkedIn.

• Plan and execute influencer campaigns and awards initiatives to boost brand visibility.

• Oversee the targeting and ad performance of media buyers, ensuring ROI on campaigns.

2. Team Building & Collaboration

• Recruit and manage a team of freelance specialists, including content creators, designers, video editors, ad managers, and influencer marketers.

• Foster a collaborative environment with cross-functional teams to achieve marketing goals.

3. Content & Campaign Creation

• Identify and work with creators for continuous and engaging content production.

• Develop creative assets that align with the brand's identity and target audience.

• Drive the creation and execution of viral campaigns, giveaways, and other promotional activities.

4. Performance Optimization

• Implement and monitor metrics to measure campaign success.

• Run regular A/B tests and optimize content, creatives, and targeting strategies to improve conversion rates.

• Continuously test and iterate on ideas to improve social media engagement and ad performance.

5. Influencer & Community Engagement

• Develop relationships with influencers and bloggers to drive brand partnerships and endorsements.

• Organize and manage viral and promotional activities to engage the audience.

• Opportunity to work with a fast-growing and creative team in the FMCG industry.

• A dynamic environment that encourages innovation and creativity.

• Proven experience in managing campaigns across multiple platforms.

• Strong knowledge of running and optimizing social media ads for conversions.

• Experience in influencer marketing and viral campaign strategies.

2. Visual & Creative Skills

• High visual literacy with a deep understanding of design and aesthetics.

• Ability to evaluate and guide high-quality creative content production.

3. Analytical & Strategic Thinking

• Proficiency in setting relevant KPIs for social media initiatives.

• Experience with A/B testing and data-driven decision-making.

• Strong problem-solving skills and focus on achieving measurable results.

4. Leadership & Team Management

• Ability to build and lead a team of freelancers across various specialties.

• Exceptional communication and organizational skills to manage multiple projects effectively.

5. Proven Track Record

• Demonstrated success in managing influencer collaborations.

• Experience in launching and managing viral campaigns and promotions.