Marketing Executive - Luxury Cruise Industry

JOB SUMMARY:

Execute marketing activities and events in line with APC's annual business and marketing plan to promote the brand and drive revenue growth for luxury cruise services.

JOB DESCRIPTION:

• Identify event locations and direct marketing opportunities to enhance brand awareness within the high-end customer segment.
• Develop unique and engaging content for social media, websites, and promotional materials to make a strong impression of APC's luxury cruise services.
• Collaborate with the design team to ensure that content aligns with the brand’s premium image and values.
• Conduct market research and analyze trends in the luxury cruise industry to identify potential partners and events for monthly promotions.
• Negotiate with partners to secure favorable terms for collaborations.
• Implement marketing campaigns and events, both online and offline, to elevate the luxury cruise brand image.
• Manage social media channels and digital advertising to attract potential customers.
• Prepare reports and evaluate the effectiveness of marketing campaigns, proposing improvements as needed.
• Coordinate with internal departments and external partners to ensure seamless execution of marketing activities.
• Analyze data from reports to build collaboration plans and enhance brand development.

• Free parking and lunch allowance.
• Central office location at Hanoi Tower, 49 Hai Ba Trung, Hoan Kiem, Hanoi.
• Sales incentive available during probation period.
• 13th-month salary and holiday bonuses.
• Access to Group services at staff rates.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 1 year of relevant experience, with a strong grasp of marketing principles and current trends.
• Proficient in marketing tools and social media management tools.
• Strong writing skills, attention to detail, and an eye for aesthetics.
• Proficient in Vietnamese and English communication.