E-Commerce Manager/ Digital Marketing Manager - Danang Marriott Resort & Spa, Non Nuoc Beach Villas

- This role helps the property effectively pull through the sales, marketing, and customer engagement activities that drive awareness and profitability.

- This role will also manage overall activation of the property strategies in owned and third party electronic channels (Marriott.com, multi-lingual global sites, OTAs, meta search sites, search engines, and other eMarketing vehicles).

- This role will work to increase revenue, grow market share and create a compelling experience that steers customers towards booking on direct online property channels.

CORE WORK ACTIVITIES

Digital and eDistribution Strategy Execution

• Executes appropriate on-strategy eCommerce priorities and tactics.

• Coordinates with the Director of Sales and Marketing and/or the Director of eCommerce and Digital Services to validate and track ecommerce goals for the hotel.

• Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues.

• Manages budgets for eCommerce activities.

• Follows and tracks progress on quarterly game plans for hotel by identifying key focus for the coming months.

• Collaborates closely with Directors of Field Marketing (DFMs), and cluster Marketing and Communication teams to execute online Brand Marketing strategies and plans for the hotel.

Digital Acquisition Marketing

• Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team.

• Works with regional eCommerce team to optimize Paid Search performance.

• Manages the PLUS Platform for participating hotels in the area/cluster.

• Executes online marketing activities in partnership with hotel and cluster Marketing leaders (e.g., loading Marriott.com Hotel Website deals, Group Deals, Group Value Dates, email marketing and affiliate marketing).

• Assures that hotel websites on Marriott.com and global sites are fully optimized to maximize traffic from search engines.

• Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through).

Hotel Web Site Content Optimization

• Conducts regular audits of Marriott.com and individual Hotel Websites to verify each hotel is optimized for high quality custom images, content, links, and accurate translations; works with hotels on corrective action where necessary.

• Serves as the EPIC/Vignette administrator for the hotel(s).

• Provides consultation to hotel digital marketing teams in developing hotel website modules for Spa, Golf, Food & Beverage and weddings.

• Manages the pull-through and activation of key corporate eCommerce projects (e.g., new Marriott.com Hotel Websites, new field SEO service, and similar corporate e-services).

• Uses B2B e-tools to grow online bookings for Group and Corporate business in cluster hotels.

• Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets.

OTAs and Meta Search Channel Optimization

• Verifies that all hotels within their region/cluster are participating in relevant, approved echannels.

• Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with hotels to make appropriate corrections.

• Partners with cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s).

• Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.).

• May also co-manage soft-dollar marketing budget for domestic OTAs with the eDistribution Team.

• Builds strong domestic relationships with the top 2-3 OTA partners.

• Collaborates with hotel and regional Revenue Leaders to review hotel performance on eChannels.

Marketing and Communication Partnership

• Assists in the development and execution of the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.).

• Develops the offer landing page on Marriott.com for cluster offers.

• Identifies and obtains Marriott.com and OTA marketing and merchandising placements as appropriate.

• Creates mini-sites for domestic segment marketing efforts where needed (e.g. MICE or Weddings).

Opening Hotel Support

• Collaborates with Field Marketing to develop, recommend and execute the opening S&M plan for the hotel.

• Sets up the Marriott.com Hotel Web Site.

• Activates the hotel for sale on approved OTAs.

• Shop hotel to verify M.com and OTA rates are set up correctly.

• Work with brand marketing team to position the hotel on digital channels.

• Works with marketing and sales teams to plan the pre-opening budget and execute the budget according to what is best for the brand, region.

• Acts as a point of contact for agencies reaching out for information about the hotel and redirect them to the right person to speak with.

• Creates online press releases and helps with property SEO to drive awareness to hotel.

• Helps set digital sales goals for new opens in partnership with sales and revenue management.

eCommerce Communication and Training

• Uses the eCommerce Resource guide.

• Trains and educates cluster and/or hotel-level managers on how to activate their hotel eCommerce and digital marketing strategy.

• Delivers eCommerce training, presentations, and workshops to region, cluster and hotel-level associates and management in partnership with cluster/regional marketing teams.

• Serves as cluster-level point-person for Marriott’s eCommerce strategy.

• Builds solid relationships with ADSMs, GMs, cluster Marketing and Revenue Management teams (where relevant) to raise their awareness, understanding, and motivation to e-activate their hotels.

• Participates in regularly-scheduled global and regional eCommerce and Marketing web conferences and calls to review performance, share best practices, and troubleshoot issues.

• Delivers a monthly report and newsletter, and hosts a monthly webinar, for hotels.

• Develops other cluster-level eCommerce communications, as appropriate.

• Stay up-to-date on and communicate industry and competitive trends, with a focus on the domestic online travel landscape.

• Competitive Salary
• 2 days off per week
• Great opportunities to develop
• Meal & uniform provided
• Professional working environment

• 5 years of experience in the Sales, Marketing, Digital Marketing, eCommerce or related professional area; Hospitality marketing or agency experience preferred.