DIGITAL MARKETING EXECUTIVE

Responsibilities:

• Develop and implement strategies to generate leads via social media, PPC campaigns, SEO, and other potential platforms.

• Create attractive offers to capture the interest of potential customers.

• Analyze, optimize website performance with Website Development Department to increase conversions and improve user experience.

• Work closely with Marketing Executive and Designers to ensure cohesive and effective digital marketing campaigns.

• Monitor and report on the performance of all lead generation activities and adjust strategies as needed.

• Conduct market research in needed to identify new opportunities and stay up-to-date with industry trends and best practices.

• Understand and map out customer journeys to enhance lead nurturing and conversion processes.

• Free parking and lunch allowance
• Central working location: 23 Phan Dinh Phung, Ba Dinh, Hanoi
• Business bonuses
• 13th-month salary bonus, holiday bonuses
• Access to the Group's services at preferential rates

Requirements and Skills:

• At least 3 years of experience working in a marketing or lead generation agency.

• Previous experience working with B2C or B2B social media ad campaigns, pay-per-click online advertising, including Google AdWords, email marketing campaigns, and SEO optimization.

• Proficiency in email marketing tools, PPC platforms, SEO best practices, and social media marketing.

• Experience in hospitality industry is a plus.

• Strong analytical skills with the ability to interpret data and generate actionable insights.

• Excellent project management skills with the ability to coordinate multiple initiatives and work collaboratively with a cross-functional team.

• Exceptional written and verbal communication skills.

• Ability to create compelling and engaging marketing offers.

• Ability to quickly adapt to new tools, platforms, and methodologies in the fast-evolving marketing landscape.

• At least a bachelor’s degree in a subject or field relevant to Business Strategy or Marketing/Digital Marketing.