Social Media & PR Executive

Social Media Management:

Develop and execute a comprehensive social media strategy across platforms (e.g., Instagram, Facebook, LinkedIn, TikTok).

Create, curate, and manage content (images, video, written) that resonates with the hotel’s audience.

Engage with followers, responding to comments and messages in a timely manner.

Monitor social media trends and leverage them to create timely, relevant posts.

Track, analyze, and report on performance metrics (e.g., engagement rates, follower growth, conversions).

Content Creation:

Write compelling copy for social media posts, press releases, newsletters, and the hotel’s blog.

Coordinate with the creative team (photographers, videographers, designers) to develop branded assets.

Promote hotel events, services, and promotions through innovative storytelling.

Public & Media Relations:

Establish and maintain relationships with local, national, and international media outlets.

Prepare and distribute press releases, media kits, and other PR materials.

Manage media inquiries and interview requests.

Organize press events, media tours, and influencer collaborations to promote the hotel.

Monitor media coverage and report on PR efforts.

Reputation & Event Support:

Monitor and manage online reviews (TripAdvisor, Google, Yelp, etc.).

Respond professionally to both positive and negative reviews, maintaining the hotel’s voice and tone.

Track and analyze brand sentiment and reputation metrics.

Assist in organizing and promoting hotel events, including press conferences, openings, and VIP experiences.

Ensure event coverage on social media and through media outlets.

Collaboration with Sales & Marketing:

Work closely with the marketing team to ensure social media and PR campaigns align with broader marketing objectives.

Collaborate with the sales department to drive room bookings, event inquiries, and guest loyalty.

Support the development of promotional campaigns, including giveaways, partnerships, and influencer programs.

Crisis Communication:

Develop and implement crisis communication plans to handle sensitive situations.

Serve as the point of contact for crisis-related media inquiries, working to protect the hotel’s reputation.

- Lương thỏa thuận, thưởng hấp dẫn

- Bảo hiểm tai nạn (24/24), Bảo hiểm theo luật lao động hiện hành

- Chương trình giảm giá nội bộ

- Trợ cấp bữa ăn

- Chương trình đào tạo nội bộ

Bachelor’s degree in Public Relations, Communications, Marketing, or related field.

Proven experience in social media management and public relations, preferably in hospitality or a related industry.

Strong writing and editing skills with attention to detail.

Experience working with media and influencers, with an understanding of the hospitality and travel media landscape.

Knowledge of social media tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (Google Analytics, Facebook Insights).

Ability to multitask, manage time effectively, and thrive in a fast-paced environment.

Strong interpersonal and communication skills.

Creativity and a passion for storytelling.

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số hotline liên hệ: Hr Dept  0866 149 409 (hoặc ZALO GIỜ HÀNH CHÍNH)