Director of Marketing & Communications/ Giám đốc tiếp thị và truyền thông

Key Responsibilities:

• Marketing Strategy & Planning:

- Develop and implement comprehensive marketing strategies to promote the hotel, its services, and facilities, including dining, events, and accommodation.

- Lead marketing campaigns across various channels such as social media, online travel agencies (OTAs), email, and traditional media to maximize brand exposure and drive bookings.

• Brand Management:

- Ensure consistency in the hotel’s brand voice, messaging, and image across all marketing materials and communication channels.

- Develop creative marketing initiatives to strengthen the hotel’s market positioning and distinguish it from competitors.

• Digital Marketing:

- Oversee digital marketing initiatives, including SEO, SEM, social media marketing, website management, and paid advertising campaigns to increase online visibility and direct bookings.

- Collaborate with digital agencies and internal teams to optimize online presence through website enhancements, guest reviews, and effective online advertising strategies.

• Public Relations & Communications:

- Build and maintain strong relationships with media outlets, travel writers, influencers, and bloggers to generate positive publicity for the hotel.

- Create press releases, media kits, and guest communications to promote special offers, new services, and events.

- Act as the spokesperson for the hotel in media interviews and public events, handling any crisis communication as necessary.

• Event Planning & Promotion:

- Work closely with the sales and event planning teams to promote hotel facilities for events such as weddings, conferences, corporate events, and special functions.

- Develop marketing campaigns to attract and engage clients for large-scale events, working with event planners and agencies to maximize event visibility.

• Guest Engagement & Loyalty:

- Oversee guest communication programs, including loyalty programs, personalized guest experiences, and post-stay follow-ups to enhance guest satisfaction and retention.

- Manage guest feedback platforms such as TripAdvisor, Google Reviews, and social media to ensure timely responses and maintain the hotel’s reputation.

• Market Research & Analysis:

- Conduct market research to identify new opportunities and trends in the hospitality industry, focusing on guest preferences and competitor analysis.

- Analyze the effectiveness of marketing campaigns, guest satisfaction data, and booking patterns to inform future marketing strategies.

• Budgeting & Reporting:

- Develop and manage the marketing and communications budget, ensuring efficient allocation of resources for campaigns, promotions, and partnerships.

- Provide regular reports on marketing performance, including campaign results, website traffic, social media engagement, and overall brand perception.

• Team Leadership & Development:

- Lead and manage the marketing and communications team, providing direction, feedback, and support to ensure the successful execution of marketing strategies.

- Foster collaboration with other departments such as sales, food & beverage, and operations to ensure cohesive marketing efforts across all areas of the hotel.

• Môi trường làm việc thân thiện, cơ hội thăng tiến/ Friendliness working environment, promotion opportunities

• Mức lương cạnh tranh./ Competitive salary

• Hưởng 100% lương sau 2 tháng thử việc/ 100% salary after 2 months probation.

• Có phí phục vụ sau thời gian thử việc/ Service charge after probationary period

• Được thưởng các dịp Lễ, Tết, Hiếu, Hỉ/ Year- end bonus; Gift on national and special holidays

• Được hỗ trợ bữa ăn trong ca làm việc/ Meal allowance

• Được hỗ trợ nhà ở nhân viên/ Housing allowance

• Được tham gia BHXH, BHYT, BHTN/ Insurance as labor law

• Được 12 ngày phép/ năm/ 12 annual leave per year

• Được tổ chức sinh nhật hàng tháng/ Monthly birthday

• Bachelor's degree in Marketing, Communications, Hospitality Management, or related field.

• Over 2 years of experience in marketing, communications, or public relations, with at least 3 years in the hospitality industry.

• Proven track record of developing and executing successful marketing campaigns within the hotel or restaurant sector.

• Strong understanding of hospitality operations, guest experiences, and revenue generation.

• Expertise in digital marketing, social media, public relations, and brand management.

• Excellent communication and interpersonal skills, with the ability to build relationships with media, partners, and guests.

Preferred Skills:

• Experience in luxury hotel or resort marketing.

• Familiarity with online travel agencies (OTAs), hotel booking platforms, and revenue management systems.

• Proficient in using CRM systems, sales automation software and revenue management tools to optimize performance.

• Adaptable, comfortable with emerging technologies such as AI and innovative in using these tools to enhance the customer experience and drive sales.

• Expertise in multi-channel strategies, ensuring a cohesive marketing message across all platforms while focusing on driving direct bookings. A customer-centric approach, with an emphasis on personalized marketing and utilizing customer feedback is essential.

• Strong leadership skills with the ability to manage a diverse marketing team.

• Outstanding marketing communication skills are also essential, allowing them to create compelling stories and effectively engage with a variety of audiences.

• Nộp hồ sơ ứng tuyển trên Hoteljob.vn .