Content Creator/Chuyên viên sáng tạo nội dung (base in Halong)

This position is responsible for creating captivating visual content that showcases the unique features of our resort, including its architecture, landscapes, amenities, and guest experiences. Work closely with the team to develop content that align with our brand image and marketing objectives.

• Develop and execute a comprehensive content strategy that aligns with the hotel's brand identity, marketing objectives, and target audience.
• Create high-quality, multimedia content for the hotel's website, social media channels, email campaigns, and other digital platforms, including but not limited to photos, videos and infographics.
• Ensure the properties content (photography & descriptions) on all online channels remain accurate and brand compliant.
• Execute the brand tone of voice guidelines, visual identity guidelines and brand messaging documents.
• Write compelling and informative copy that accompanies visual content, conveying the hotel's story, values, and key messaging while maintaining brand voice and tone.
• Capture and edit visually stunning photos and videos of the hotel's amenities, services, events, and guest experiences to showcase its unique offerings and atmosphere.
• Collaborate with various departments, including sales and operation, to source content ideas, gather information, and ensure accuracy and consistency in messaging.
• Monitor and analyze content performance metrics, such as engagement rates, reach, and conversions, using analytics tools to identify trends, insights, and areas for improvement.
• Actively develop and maintain a database of corporate & hotel’s email newsletter subscribers. Schedule regular sending to all guests and individuals who have subscribed.
• Engage with the hotel's online community, respond to reviews, comments and messages to ensure that official feedback from the hotels is in place whenever necessary, consequently foster positive relationships with followers to enhance brand loyalty and customer satisfaction.

• Competitive salary and Pre-opening service charge
• Accommodation allowance (for specific job band)
• Pre-opening Meal Allowance
• Provided duty meal and uniform
• Housing support upon entry to Vietnam/Quang Ninh
• Compulsory Insurance by Law
• Accident Insurance (24/7)
• Birthday gifts and Internal Service Discount in accordance to IHG and resort's policy
• Enjoys IHG's special offer for internal employee

• Proficiency in photography and videography, with experience in shooting and editing high-quality photos and videos.
• Exceptional writing skills in both Vietnamese and English with the ability to craft engaging and persuasive copy for various digital channels and formats.
• Proficiency in using content creation tools and software.
• Knowledge of social media platforms, content management systems (CMS), and email marketing platforms.
• Passion for hospitality, travel, and creating memorable guest experiences.

• 1-2 working experience and Bachelor's degree in marketing, communications, journalism, digital media, or a related field.
• Proven experience in content creation, digital marketing, social media management, or a similar role, preferably within the hospitality industry.