Senior Marketing & Communications Manager (base on site)

1. Develop and implement comprehensive Destination Marketing Plan & Budget management aligned with business objectives;

2. Maintain consistent brand messaging across all marketing materials and channels. Develop strategies to enhance brand awareness and loyalty;

3. Plan, execute and manage multi channels marketing campaigns, including Digital, Social Media, Email, and traditional media. Monitor campaign performance and make data-driven adjustments to improve the outcomes;

4. Be responsibe for the creation of compelling marketing content, including blog posts, social media updates, website content, and email newsletters. Ensure all content aligns with brand and messaging and voice;

5. Conduct Market Research to identify new opportunities, understand customer needs, and stay ahead of industry trends. Analyse competitor activities and market conditions to brainstorm new & creative marketing strategy;

6. Manage online marketing which are including SEO, PPC, social media marketing, and display advertising campaigns;

7. Use analytics tools to track and report on the effectiveness of digital campaigns;

8. Monitor expenditures and return on investment (ROI) for marketing activities;

9. Work closely with sales & marketing from different internal departments and external units to ensure alignment and support for marketing initiatives;

10. Build and maintain relationships with external partners such as advertising/media agencies, vendors, businesses;

11. Lead, mentor, and develop the marketing team, fostering a collaborative and innovative environment. Set clear goals and expectations and provide regular feedback and performance evaluations (KPI);

12. Coordinate with internal Business Units in term of the co-promotion program, events and others;

13. Prepare weekly/monthly reports and submit to Director of Property Sales;

14. Other tasks and responsibilities are assigned by Director of Property Sales or upper division.

• Competitive salary

Mức lương cạnh tranh

• Attractive benefits

 Phúc lợi hấp dẫn

• General insurance provided for inpatient medical treatment

Bảo hiểm nội trú dành cho các trường hợp nằm điều trị tại bệnh viện

• Outpatient medical treatment claims

Bảo hiệm ngoại trú được bồi hoàn các chi phí khám

• Opportunity to attend various professional training courses

Có cơ hội được tham gia các khóa học để phát triển kỹ năng nghề nghiệp

• Opportunity to experience at Hotels and Resorts belonged to Banyan Group

Có cơ hội được trải nghiệm dịch vụ các khách sạn thuộc tập đoàn Banyan Group trên toàn thế giới

2. Knowledge of marketing-related business practices, including advertising, market research, technology and budgeting;

3. Proficient with marketing-related software programs;

4. A history of planning successful product launches and events;

5. Effective communication skills and adaptable communication style for interacting with team members, upper management and clients;

6. Time management and organization skills for planning and executing both large and small marketing projects and initiatives;

7. Leadership skills to motivate team members and manage conflicts;

8. Analytical and problem-solving skills for coming up with ideas to increase demand for products and services;

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