[RCC] Digital Marketing Manager (F&B)

A Digital Marketing Manger is responsible for maintaining a brand's online presence and sales by working on various marketing campaigns:

- Build Marketing campaigns on digital media channels with the purpose of raising awareness about products and services, increasing traffic on the company's website/fanpage.

- Implement strategy: Implement advertising campaigns on digital media channels

- Manage communication activities via social media channels, website and email.

- Explore marketing opportunities by collecting sales data.

- Research sales data and analyze sales data and market data.

- Stay up-to-date with the latest trends and best practices in digital marketing, making recommendations for new initiatives to improve performance.

- Performance measurement and reporting.

- Evaluate goals based on ROI and KPIs on digital media channels.

- Propose implementation strategies: Evaluate the quality of advertising, promotions,... and then propose sales plans for each type of product.

- Collect customer insight: Find customer insight then apply and analyze the collected data to create creative communication solutions.

- Monitor SEO performance: Perform SEO optimization to optimize brand promotion.

- Maintain relationships with customers: Establish, maintain and strictly control relationships with customers, agencies, media agencies and partners.

- Managing a team of Digital specialists: Mainly responsible for all activities of the Digital Marketing department. In addition, professional skills training for employees is also provided.

- Implement periodic reports: Report to superiors on the effectiveness of SEO strategies, the effectiveness of Marketing on digital media channels and propose solutions to increase marketing effectiveness.

- Fulfil any additional task if requested by MD.

Very competitive salary

Bao Viet insurance 24/7

Bonus

13th month salary

Pay full insurance from the probationary period

- Over 3 years of experience in Marketing in Hospitality, F&B industry.

- Proven experience in F&B Fine Dining is a big plus 

- University Degree, preferably in Economics, Business Management with specialization in Marketing, Customer Relationship Management or related subjects

- Strong understanding of digital marketing principles, including SEO, SEM, social media, email marketing, and content marketing.

- Proficiency in digital analytics tools such as Google Analytics, Google Ads, Facebook Ads Manager, etc.

- Excellent communication skills, with the ability to effectively convey ideas and information to internal and external stakeholders.

- Creative thinker with a strategic mindset and the ability to identify new opportunities for growth.

- Strong analytical skills, with the ability to interpret data and make data-driven decisions.

- Ability to manage multiple projects simultaneously and prioritize tasks in a fast-paced environment.

- Experience working with cross-functional teams and external partners to achieve common goals.

- Basic 2D design, video script, shooting, editing, content development is advantage.