Marcom Manager
- Hạn nộp: 31/03/2025
- Mức lương: Thỏa thuận
Thông tin cơ bản
1
Giờ hành chính
Resort/ Khu Du lịch
Kinh doanh & tiếp thị
28/03/2025 18:36
Mô tả công việc
- Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions.
- Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
- Maintains, updates, and manages all web sites.
- Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
- Develops brochure and property collateral materials.
- Participates in all property imaging work (e.g., signage).
- Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
- Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
- Ensures consistent marketing message is communicated in all advertising and collateral efforts.
- Manages marketing budget throughout year.
- Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.
- Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.
- Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.
- Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.
- Evaluates new marketing opportunities for the property.
- Ensures property is represented on all quality internet sites that have the potential of providing business.
- Works closely with respective Convention Bureaus and Chambers of Tourism.
- Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
- Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
- Develops strategic marketing plan for property, includes group, leisure and local efforts.
- Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.
- Building Successful Relationships that Generate Sales & Marketing Opportunities
- Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
- Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
- Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.
- Works with media buyer to plan and execute advertising.
- Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.
- Assists property with materials, tracking/analysis and presentations to owners.
- Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.
- Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.).
- Ensures that property is following all corporate marketing guidelines.
- Approves all invoicing through MarCom office.
Quyền lợi được hưởng
- Competitive salary and bonus
- 14 days full paid leave a year
- Annual health check
- 24/24 Personal Accident Insurance
- Insurance as per labor law
- Duty meals
- Professional working environment
- Long term career opportunity and internal opportunities in 19 properties in Vietnam
- Other benefits for associate from Marriott International
Yêu cầu công việc
- High school diploma or GED; 2 years experience in the sales and marketing or related professional area.
- 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.
Yêu cầu hồ sơ
Nộp hồ sơ ứng tuyển
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Quy mô:
6 Block, Phuoc Hai, Cua Dai Ward, Hoi An City, Quang Nam Province, Viet Nam
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Settle into a local, laid-back frame of mind at Renaissance Hoi An Resort & Spa, our five-star resort designed for curious travelers who see every journey as a chance to be inspired by the unexpected. Experience pristine beachfront comfort on Cua Dai Beach, one of the most beautiful beaches in Vietnam. Relax in spacious guest rooms with private balconies or reserve one of our three-to five-bedroom villas with private pools for an unforgettable family or group holiday. Our prime location puts you a short drive from Hoi An Ancient Town, a charming destination where beautiful silk lanterns light up the streets each evening. Savor delicious cuisine at diverse onsite restaurants. Stay fit in our fitness center, lounge by one of our breathtaking infinity pools or treat yourself to a massage at Akoya Spa. If you're hosting an event, enjoy access to stylish venues complemented by on-site catering. Embrace the new and immerse yourself in the local culture at Renaissance Hoi An Resort & Spa. At Renaissance® Hotels, we believe inspiration comes from the unexpected. We create a work environment that values diversity, inclusion, spontaneity and discovery, with unmatched growth opportunities. Join a welcoming and motivated team of Ambassadors who embody the spirit and style of the local neighborhood
Thông tin liên hệ
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Phòng Nhân sự - Human Resource
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