[SILVERLAND GROUP] Associate Marketing Manager

JOB OVERVIEW:

The Associate Marketing Manager will lead all marketing initiatives relating to Silverland hotels and FandB businesses. This experienced individual will develop comprehensive marketing strategies, campaigns, and initiatives to drive brand awareness, generate revenue, increase on-site conversion, and ensure repeat business after departure.

Additionally, the individual in this role will create, develop, and execute marketing campaigns spanning the entire acquisition and retention funnel to reach locals, tourists, and FandB connoisseurs.

Critical to this role is creativity, innovation, and being a self-starter.

RESPONSIBILITIES AND DUTIES:

- Being a main player in all initiatives related to Silverland’s hotels and FandB outlets including branding, marketing, PR, affiliate, partnership.

- Acting as the key contact point of the Marketing department to support the hotels’ GMs and Heads (DOS, DOR, FBM, FOM…) in marketing activities and promotion campaigns.

- Manage and develop content for online (Facebook, Instagram, TikTok…) and offline communication tools.

- Being responsible for editing and developing marketing materials like website, portfolio, brochure, factsheet, hotel directory, leaflet, flyer, TVC, Video Clip…for the hotels and outlets.

- Planning and executing offline marketing activities of the Group including the collaborating events with external partners.

- Working closely with the Digital Sales and Marketing team to support the team for selling and promoting the hotels’ products and services.

- Managing a team of up to 5 Marcom staff including being responsible for Graphic Design’s creativity, workload and quality.

- Supervising marketing’s budget and report when and where needed.

- Other duties as per request by CMO and CEO

• Salary is negotiable depending on ability and experience.
• 13rd Month Salary, Festive Bonus, Birthday Cash Gift
• Other benefits according to the regulations of the Company.
• Dynamic, friendly and professional environment.

EXPECTED JOB SKILLS and REQUIREMENTS

- Bachelor's Degree in marketing, digital marketing or related field or equivalent

- Minimum of 2 to 5 years of experience in the marketing field

- Level of confidence in engaging at all levels and across multiple stakeholder groups

- Excellent written and oral communication skills in both Vietnamese and English

- Knowledge for translating data into clear, easy to understand and useful information for stakeholders

- Ability to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently, as well as strong attention to detail.

- Ability to work both individually and collaboratively, in a team environment

- Experience with Ads Manager, TripAdvisor, TikTok and various social media platforms Facebook, Instagram, TikTok

• Self-made CV
• Pls send your application to e-mail: hr(amos)silverlandhotels.com
• Or via Zalo: 0937 200 222 (Ms. Hiền)
•If the interviews are sucessful, the Candidate needs to submit a profile consisting of
• 01 notarized copy of ID Card
• 01 Health Check certificate with validity of at least 10 months
• 01 CV with endorsement of your local residence authority
• Notarized degree(s)/diploma(s)/certificate(s)