Marketing Executive

With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travelers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.

If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.

Position Statement (if any)

Implement all Marketing Planning & Execution strategies. Accountable for management, execution and measurement of all aspects of the marketing/branding strategies to include, but not limited to: Positioning, Marketing Budgets, Social Media, Websites, Advertising, Collateral, and Content.

All efforts should be focused on maximizing performance. Success measures include: budget achievement, increasing topline revenue, optimizing expenses and achieving channel/market share objectives.

What will I be doing? Position Summary (bullet points)

As the Marketing Executive, you will be responsible for performing the following tasks to the highest standards:

• Builds a close alignment with on-property, managed marketing, and brand marketing teams.

• Successfully executes the strategic and tactical elements of the annual marketing plan and iterative

commercial need.

• Strong project facilitation skills, with the ability to prioritize multiple projects at once.

• A passion for learning and staying on the cutting edge of new digital strategies, trends and technologies. This may include attending related trade/business events, conferences and workshops.

• Highly adaptable to seasonality and shifting priorities.

• Prepare and process purchase orders and check requests.

• Research and cold call unknown clients keeping up to date records of said client opportunities.

Marketing Planning & Strategy

• Branding & Positioning: Establishes all messaging, positioning and marketing strategies, understanding the

impact to the hotel’s business mix, customer, and commercial strategy. Also delivers content and messaging that meets brand standards.

• B2B Sales & Catering Marketing Support: Collaborates with the Director of Commercial/Sales Manager to provide marketing support to all sales-impacted market segments, including but not limited to, BT (Business Transient) accounts, GDS, B2B Groups, and Luxury Consortia. Liaison with C&E (Catering & Events) Team to support menu design and B2B marketing efforts for local and group catering.

• On-Property Experiences: Works alongside operations to develop the strategic direction of curated on-property experiences and activations.

• Market Research: conducts market-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and product concepts.

• Content & Asset Strategy: Manages the strategic direction on all consumer facing marketing materials, including but not limited to: Website Content, 3rd Party Sites, Digital & Print Advertising, On-Property & In-Room Collateral, and Sales Tools.

• Reporting: Works with Commercial team to utilize data to make strategic decisions focused on optimizing performance.

• Partnerships:

o Internal Partnerships: Works with and leverages internal corporate partners including but not limited to

Brand Marketing and the eCommerce group if any

o External Partnerships: Identifies partnership/sponsorship opportunities for joint outreach that align to

the hotel’s positioning Hotel, Ownership & Corporate Meetings, Presentations and Reports

• In coordination with Commercial team, presents out on marketing activity and performance results utilizing supporting data and maintains a forward-looking analysis/plan and strategic direction.

• In coordination with Commercial team, helps prepare marketing activity reports on regular cadence and on an as needed basis.

Direct Reports (if any)

n/a

• Great opportunities for learning and development with Hilton University

• Competitive salary and benefits package

• 2 days off per week

• 100% salary and full Services charge during probation

• Social, health and unemployment insurance during probation

• Personal Accident Insurance 24/7

A Marketing Executive serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• Extensive knowledge of marketing communication mediums to include but not limited to traditional, digital, and

social channels.

• Ability to perform critical analysis and to manage extensive amounts of information.

• Excellent written skills sufficient to produce internal/external sales and marketing communication

• Excellent presentation skills.

• Ability to effectively navigate the enterprise and communicate with department heads, executive committee

members, team members and corporate leaders.

• Ability to manage multiple projects and achieve deadlines.

• Media buying experience, both traditional and digital.

• Copy development.

• Software/Program Skills/Knowledge:

Microsoft Office (Word, Power Point, Excel, Outlook)

Social Sites and other applications

 CMS platforms

Digital analytics

Qualification Standards

Education:

• Bachelor’s Degree required

o Emphasis in marketing and/or public relations preferred

Experience:

• 1+ year of combined marketing, advertising, and/or ecommerce marketing experience.

• Prior experience analyzing marketing and eCommerce reports is required

• Prior hotel/travel industry experience preferred, but not required

• Prior luxury experience preferred, but not required

Certified copy of Diplomas, Certificates

Official Curriculum Vitae certified by local authorities

Certified copy of ID Card

Certification of Health Check