Cluster Marketing Manager (SOCIAL MEDIA – DIGITAL SPECIALIST)

1. OVERALL OBJECTIVE:

Responsible in achieving Brand and Hotels positioning objectives locally and internationally through Marketing activities with special online and social media focus. Assists Cluster Marcom Director in the development of Marketing plans including but not limited to social media, public relation, shooting-filming projects and budget planning.

Coordinate with hotels operation team to ensure all daily tasks are completed in a timely fashion. To protect the correct image and positioning of the hotels and Brand by meeting corporate standards in all collateral and advertising material.

2. MAIN RESPONSIBILITIES:

• Lead the hotels social media marketing strategy and work in terms of content creation, advertising and boosting, tagging, UGC, UTM and tracking, reporting and more.

• Develop social media planning, guidelines and KPIs and make sure their strategy and content creation complies with the brand and company’s standards and policies

• Develop influencer outreach efforts and coordinate media and KOL FAM trips to hotels

• Support in establishing clearly USP of the hotels and make sure these are clearly represented and highlighted in all communications and marketing channels

• Support to make sure all hotels materials online and offline materials (collaterals, stationary, online promotions, event booths etc.) follow the brand’s official identity manuals

• Assist in the planning and execution of brand and hotels marketing campaigns.

• Manage implementation of online marketing campaigns to guarantee hotel reputation

• Communicate and submit appropriate material to all marketing channels and organizations that assists in promoting the hotel to ensure they are well equipped to sell the property.

• Coordinate media and marketing events at hotels including invitation, coordination with operations team, attendants reception etc.

• Coordinate communication and feed agencies with content and knowledge for better execution of their work

• Support in finding strategic online partnership opportunities within local market

• Oversee and coordinate hotel photo and video shooting when required.

• Monitor and analyse competitor, market trends and sales data, and use this information when developing strategies

• Compile reports for management showing results (ROI).

• Perform any duties assigned by the Management deemed necessary.

- Participating in social insurance, health insurance and unemployment insurance at the contracted salary

- Enjoy monthly service fee with high rate

- Be rewarded on Holidays, New Year and special occasions of the year

- 13th month salary bonus according to revenue

- Participate in periodic team bonding activities

- To develop career in a dynamic and professional international working environment

EDUCATION AND TRAINING: University Degree

Upgrade or Master in Marketing will be an advantage

LANGUAGES: Fluent English

SPECIFIC KNOWLEDGE:

Marketing plan and strategy

Social Media Management

Public Relations Management

Event and photo shooting planning

WORK EXPERIENCE IN OTHER COMPANIES (If hired externally): 3 years in a similar position in large hotels or international companies.

WORK EXPERIENCE IN MELIÁ HOTELS INTERNATIONAL (If selected internally): 2 years in the company in similar position in large hotels.

ADDITIONAL RESPONSIBILITIES: (These responsibilities are mandatory to all positions)

1. To attend all meetings, briefings & internal or external training sessions as required by the direct supervisor.

2. To act wholeheartedly in the interests of the Company at all times & not to perform, arrange or carry out any work or activity which could be considered to be in competition with or affect in any way the company interests or be detrimental or damaging to its public image.

3. To ensure maximum efficiency, employees are engaged on the basis that they must be prepared to undertake reasonable duties other than those for which they have been specifically engaged.

4. All employees are expected to co-operate with the management, to ensure the successful application of the Company’s Equal Opportunities & Harassment policies.

5. To carry out any reasonable & lawful direct instruction given by direct supervisor during working hours.