Corporate Marketing Communications Manager

Overview:

The Corporate Marketing and Communications Manager is responsible for the development and supervision of all marketing and communications strategies for the company. This individual will oversee the development of goals, strategies, and implementation plans to execute comprehensive marketing campaigns.

Essential/Primary Responsibilities:

o Manage the T&T Hospitality brand and individual hospitality brands managed to ensure consistent communication of the organization’s mission and values across all channels and will ensure that the integrity of the brand is maintained and promoted at all times

o Develop and oversee the delivery of a corporate communications strategy to build the organization’s brand and reputation, including writing and editing effective copy

o Develop a stakeholder engagement strategy to maximize relationships with clients, investors, partners and intermediaries

o Provide a new structure and framework in terms of branding and marketing from which your team can develop marketing activity to support the organization’s activities, including market research, sales collateral and advertising

o Identify and effectively utilize a range of channels to deliver successful results including above the line, direct and digital marketing

o Monitor and measure the effectiveness of all marketing/communications activity

o Manage internal communications

o Manage the marketing budget

o Act as spokesperson and ambassador for the organization

o Position reports directly to company CEO & President

o Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique.

o Based on assessment, drafts and proposes communications campaigns, which may include social and online media, print media, direct mail, and other multimedia.

o Presents design ideas and recommendations to CEO.

o Creates and coordinates multimedia packages.

o Composes draft speeches for CEO & President and assists with finalizing speeches.

o Schedules and develops filming scripts and production.

o Evaluates success of campaigns when completed.

o Attends trade shows and community fairs and staffs the company booth.

o Performs other duties as assigned.

Working time: from Monday to Friday (8:30-17:30) and Saturday morning (8:30-12:30)

Skills & Abilities:

o Excellent verbal and written communication skills in English & Vietnamese that may include public speaking and presentations.

o Excellent organizational skills and attention to detail.

o Excellent time management skills with a proven ability to meet deadlines.

o Strong analytical and problem-solving skills.

o Proficient with Microsoft Office Suite or related software.

o Strong & effective network in the Vietnamese media