Director of Sales and Managing Marketing - Pre opening tại Marriott International - Vietnam

12/2021 → 1/2022 (1 tháng)

Ho Chi Minh

1. Prepared Budget and P&L 2. Sales and Marketing Strategy for short-term and long term. 3. Make a department Job Description and Organization Chart 4. Make a Property Diagnostic Process: Market Analysis, Swot, Value assessment, Strategy, Pricing 5. Conduct trainings for Sales Skills and product presentation 6. Set-up Internal Sales System and Electronic Sales Channel 7. Create a flow of work to measure the sales team performance 8. Make an annual revenue forecast Marketing WHO: Define target audience insights or adapt with brand guideline WHAT: Contents for target audience: Plan & book photoshoot & product filming, copywriting, brand & products storytelling, Unique Selling Points HOW: Deliver these contents to right customers at right place by distributing via channels of Free: Brochure & Sales collaterals distribution, barter agreement, Sales calls, social medias Paid: PR Articles, offline & online advertisement, social media ads campaigns, KOL reviews WHEN: Evergreen: Run continually every weeks about brand stories, products, USP, experiential guests posts Seasonal: Promotion, holiday, business trend Achievements ● Exceeded break-even point on the 2nd month of opening hotel ● Over achieved the budget 200% 3 months of Aug, Sep, Oct 2021 ● 18.6% GOP for Oct 2021 for the opening hotel

The best seller, GM Encouragement, Pre-opening appreciation

1/2019

The best seller, GM Encouragement, Pre-opening appreciation