Group Revenue Manager - ZENEDEN GROUP (~338 KEYS) - SMARANA HANOI HERITAGE tại ZENEDEN GROUP

4/2020 → Hiện tại

Ho Chi Minh City

✨ UP-TO-DATE CLIMAX Hybrid - Remote . In this role, I'm responsible for accelerating all revenue streams (Lodging, Food & Beverages, Spa, Transportation and Other Departments) for a diverse collection of properties with a particular focus on two unique hotels: ⏩ Smarana Saigon Antique (98 rooms): Coming Soon by the late 2024 - This luxurious hotel promises an unforgettable experience, where every detail whispers tales of the South Vietnamese Cochin culture's rich heritage. ⏩ Smarana Hanoi Heritage (20 rooms, 01 restaurant, 01 spa, 01 executive lounge, 01 sky bar): This one-of-a-kind hotel pays tributes to the beauty of Hang Trong folk paintings. Explore the property and its offerings here: ✒ Smarana Hanoi Heritage - Hotel and Retreats: https://smaranahanoiheritage.com/ ✒ Restaurant La Carpe: https://lacarpe.vn/home/ ✒ Skybar Lunaire: https://www.instagram.com/lunaire.skybar/ ✒ Spa Le Paon: https://www.facebook.com/lepaonspa?_rdr In addition to these new properties, I'm also overseeing the revenue strategies for: ⏩ Genuss Tam Dao - Hideaway Retreats (94 rooms, 01 swimming pool & sauna, 01 gym room, 01 restaurant): https://bit.ly/3LaUEig ⏩ The Bloom Hanoi & Flora Bistro (38 rooms): https://bit.ly/3ROo6yo ⏩ The Bloom Pham Viet Chanh - Modern Living Space in Saigon (38 rooms): https://bit.ly/45NUUNR ⏩ The Bloom Classic & Flora Bistro (26 rooms): https://bit.ly/3RPUzoh ⏩ Poonsa Duy Tan Hotel & Serviced Apartment (24 rooms): https://bit.ly/3W0dCyt ::: - Strategic Planning & Growth: Assist the Director of Sales & Marketing to develop Business Strategies, Annual Budgets and Rolling Forecasts ensuring long-term successes. - Pricing & Distribution Expertise: Spearhead Pricing Strategy, Yield Management & Revenue Mix Optimization for all market segments, business sources and distribution channels. - E-Commerce & Digital Marketing: Lead multi-hotels E-Commerce efforts, utilizing digital tools and technologies to control pricing and inventory across all channels. - Driving Online Success: Collaborate with the Marcom team to design impactful seasonal campaigns on online booking platforms, social media and hotel website. - Organizing High-Performing Team: Supervise a team of 9 Reservations Agents and 1 E-Commerce Executive, achieving impressive results like exceeding 90% occupancy (for 338 rooms), increasing monthly ARR by 10%, and optimizing additional revenue streams. - Data-Driven Decision Making: Implement Market Intelligence, Rate Shopping and Booker Insight Reports, analyzing travel trends in Nationality, LOS, Lead time, No-shows & Cancellations to optimize ADR/ARR, RevPAR, Hotel Visibility and OTA Conversion Rates. - Technology Solutions: Source, evaluate technology solutions (PMS/HMS, CMS/CRS, RMS, BE, Rate Spy tools), and advise hotel management on productivity-enhancing solutions. - Relationship Cultivation: Foster relationships with key stakeholders (OTA Market Managers, Clients & Suppliers).

E-Commerce Manager tại Khách sạn Draha Hạ Long

3/2021 → Hiện tại

Ho Chi Minh City

✨ COMPREHENSIVE KNOWLEDGE IN CITY HOTELS AND DESTINATIONS https://www.facebook.com/drahahotel/ Freelance - Remote . - Pricing Strategy & Yield Management: Implement auto-pricing strategies, defining selling room rates based on market trends, competitor pricing & booking data to optimize Hotel Occupancy, ADR/ARR, Room Revenue, RevPAR. - E-Commerce Leadership: Lead OTA sales efforts, generating OTA bookings and distribution channel revenue. - Weekly Booking Growth: Spearhead initiatives to drive consistent weekly booking growth, outperforming hotel occupancy and revenue goals. - Market Intelligence: Stay abreast of Bookers' Insights, Market Trends & Competitor Pricing to inform strategic decision-making.

Assistant Revenue Manager tại Hotel Equatorial HCMC

6/2022 → 9/2022 (3 tháng)

Ho Chi Minh City

✨ COMPREHENSIVE KNOWLEDGE IN CITY HOTELS AND DESTINATIONS https://hochiminhcity.equatorial.com/about-us/ Full time - Onsite . At Equatorial Ho Chi Minh, my deep understanding of the city hotel landscape allows me to craft data-driven strategies that optimize the hotel's revenue and online presence. ⏩ Revenue Management Expertise (35%) - Assist the General Director to develop strategic pricing strategies to maximize Sales Volume, Room Revenue, ARR & RevPAR. - Conduct comprehensive market intelligence and rate shopping to stay ahead of competitors by analyzing their Strengths, Weaknesses, Opportunities, and Threats (SWOT). - Analyze same-day room availability to determine optimal BAR levels. ⏩ E-Commerce Efficiency (55%) - Manage digital tools and technologies to ensure price parity across distribution channels and guarantee the best rate on hotel brand website. - Implement effective solutions to improve key metrics: Turnover History, Instant Confirmation Ratio, Parity Rate Score, Review Score, Information Score and Cancellation Characteristic Score. - Design an OTA Promotion Architecture with a layered approach using Campaigns, Channel Discounts, Loyalty Programs & Accelerators to boost hotel visibility, and attract guests with targeted e-marketing badges. - Collaborate with other departments to create compelling promotions, rate packages for brand website. - Maintain accurate information about Property, Rooms, Facilities & Services across all online booking platforms. - Actively develop B2B channels (GDS, Agoda Beds Network, Hotelbeds, etc) to reach a wider audience. - Generate and deliver accurate reports and presentations in a timely manner, keeping stakeholders informed. ⏩ Additional Skills and Training (10%) - Actively participate in training sessions and workshops to stay current with industry trends. (e.g., Expedia Reconnecting Workshops, Agoda - Dynamic Growth with Agoda).

Performance Strategy Executive tại RedDoorz Vietnam

1/2022 → 6/2022 (5 tháng)

Ho Chi Minh City

✨ SELF-TRANSFORMATION WITH INTERNATIONAL CHAINS Hybrid - Onsite . In my role on the Revenue & E-Commerce team, I spearheaded the performance of over 130 hotels across Vietnam. I motivated the team to consistently exceed monthly Objectives and Key Results (OKRs), and conducted Competitor Research, Business Reviews, and analyzed Booker Insights. Additionally, I undertook all projects aimed at enhancing Direct Sales (Corporate & Wholesale). ::: ⏩ Revenue Management Powerhouse (35%) - Developed and implemented competitive pricing strategies to optimize room revenue for hotels across Vietnam, balancing hotels' direct sales vs. RedDoorz's contributions. - Utilized dynamic pricing strategies based on occupancy & real-time market conditions to ensure maximizing profitability for both hotels and RedDoorz. - Controlled room availability across sales channels to optimize sales opportunities. ⏩ E-Commerce Champion (45%) - Created new listings on major OTAs, and crafted multi-layered promotional campaigns featuring Seasonal Offers, Targeted Deals & Strategic Pricing Tactics to boost online visibility and bookings. - Tackled technical challenges related to online sales platforms, and implemented solutions to enhance performance. - Developed strategic action plans to help hotels achieve specific room sales quotas within the first week of partnership with RedDoorz. - Analyzed weekly sales statistics and monitored area-specific cancellation and no-show trends to implement necessary adjustments. - Utilized seeding reservations to accelerate review scores, and collaborated on co-investment projects with hotel partners (AGX, AGP, Sponsored Listings, etc) ⏩ Data-Driven Decision Making (20%) - Generated comprehensive reports including Daily Pickup Reports, Weekly Sales Statistics, No-show and Cancellation Analysis & Monthly Bookers' Insights (Nationality, Length of Stay, Booking Window, etc) to inform strategic decision-making.

Assistant Chief Accounting Officer (Cost and Procurement) - NHAT HA L' OPERA HOTEL (121 keys) tại Khách Sạn 5 Sao Pullman Hải Phòng

10/2020 → 6/2021 (8 tháng)

Ho Chi Minh City

✨ THE VERY FIRST STEP https://nhathalopera.com/overview/ Part time - Onsite . ⏩ Streamlined Procurement - Sourced, verified, and negotiated with suppliers to secure the most cost-effective products and services for the hotel. - Conducted research, prepared rate shop reports, and implemented procurement processes or consulted with the hotel's Board of Directors on cost-saving alternatives. ⏩ Template Development: Assisted the Chief Accounting Officer in creating cost management templates for efficient operational budgeting. ⏩ * Hotel Pre-Opening Support: Contributed to the procurement task force for the successful pre-opening of Pullman Haiphong Grand Hotel.

Sales and Marketing Executive tại Khách sạn L'Odeon Phú Mỹ Hưng

8/2018 → 3/2020 (1 năm 6 tháng)

Ho Chi Minh City

✨ THE VERY FIRST STEP https://bit.ly/4aeaJhM Full time - Onsite . Nestled near District 1, Hotel L' Odéon Phu My Hung offers a haven of peace with its captivating Franco-British country charm. During my tenure as a Sales and Marketing Executive, I spearheaded both Corporate and OTA Sales, fostering strong relationships with key accounts.

Ninh Ha Phuong (Ms.) - Director of Sales and Marketing

ZENEDEN GROUP

dos@thebloom.com.vn

Hoang Thi Huyen (Ms.) - Chief Accounting Officer

Nhat Ha L'Opera Hotel

Hhuyen.hcm@gmail.com - 0934930027

Dang Thuy Duong (Ms.) - Co-Owner

The Old Compass Cafe

duong@rustycompass.com

Dam Duy Thanh (Mr.) - General Manager

Khách sạn Draha Hạ Long

thanhdam.vnn@gmail.com

Nguyen Hoang Bich Phuong (Ms.) - General Director

Hotel Equatorial HCMC

phoebe.nguyen@hcm.equatorial.com

John Lek (Mr.) - General Manager

Khách sạn L'Odeon Phú Mỹ Hưng

johnlek@hotelodeon.vn