My name is Nguyen Dac Dat I am an enthusiastic individual with experience in the marketing industry (specializing in Digital Marketing, Social Media, Branding, & Public Relations). I previously worked at Sofitel Saigon Plaza, a luxury brand of Accor. During my time there, I worked closely with and reported directly to the General Manager. BRANDING: I adhered to the brand guidelines and utilized design thinking to maintain and enhance brand awareness among our guests, creating marketing collateral for the hotel and POSM promotions. CONTENT & DIGITAL: I developed a comprehensive master plan for the entire year and managed the content calendar on social media. Additionally, I collaborated with a media agency to run ads on platforms such as Facebook, Instagram, GDN, Google Search, and YouTube. CERTIFICATES: I furthered my skills by completing 1 offline course and 2 online courses from 3 reputable academic centers (Advanced Digital Marketing Management Certificate from Danang University, Data Analysis Course from Tomorrow Marketers, and Digital Performance Management from Pmax Academy). These courses equipped me with the ability to monitor marketing metrics and efficiently manage each digital marketing campaign. WEBSITE & E-COMMERCE: I also worked on resetting hotel websites and e-commerce platforms. It helped me have a deep understanding of room characteristics. I also had to manage the photo library, marketing collateral, highlight promotions, and menus to ensure everything is up to date. PR: I have also collaborated with PR companies: Navigator, WowWeekend, Harper's Bazaar, Travellive, Luxbrand, and Men&Life. EVENTS: My experience includes sponsorship and execution of marketing events, enabling me to create BEOs and prepare for marketing events such as Top Chef 2023, The Face Vietnam 2023, Miss Charm, Miss Vietnam, and Wedding Fairs with 300 registered couples.