Brand Manager tại White Palace

5/2019 → 3/2021 (1 năm 9 tháng)

Ho Chi Minh

- Work closely together with design team to create brand image according to the brand consistency guidelines, based on the communication strategy, identity, and brand assets to aligning on the story business wants to tell. - Coordinate through over 06 promotions for personal events, 03 promotions for corporate events, and build partnerships & collaboration opportunities with 23 prominent brands to organize major economic conferences, influential entertainment, and cultural events at Ho Chi Minh. - Notable promotions: Personalized for your life event and “Nàng Thơ” with Chung Thanh Phong bridal, Bring with a touch of art - Serve with a touch of heart, Blooming with Love, Remarkable wedding - Memorable honeymoon, Your day your style. Using SEO KPIs and social media KPIs to measure the success of marketing strategy. - Notable events: I am sunny, I am superstar with Chung Thanh Phong Bridal; SIXDO Launch event - Designer Do Manh Cuong, Miss universe Vietnam, Thu Minh’s I am Diva concert, cashless day – Tuoi Tre newspaper, FPT online - the power of sharing, Vietnam digital SEO summit 2019, amongst others. - Other notable events: Elle Wedding Art Gallery at White Palace Hoang Van Thu, Christmas Celebration, and Tet holiday at White Palace locations including ideation and execution.

Marketing Manager tại Braprintci Agency

1/2021 → 3/2022 (1 năm 1 tháng)

Ho Chi Minh

- Braprintci studio was established in 2017 and reopened in Jan 2021. I am responsible for strategic marketing. We work as an independent contractor with project-based more than a company. Our job specializes in strategic branding, luxury packaging, marketing solutions, and commercial photography. We help businesses improve their return on marketing investment by effective marketing across traditional and emerging platforms to align with their brand positioning and values. - Developing and implementing a marketing strategy according to objectives and budget - Give direction to marketing efforts with the most effective methods and tools - Monitor marketing projects and analyze results - Write reports with suggestions for improvements and new ideas Credential: presented directly during an interview

Marcom Manager tại Fleur de Lys Hosptitality

4/2023 → 3/2024 (10 tháng)

Quy Nhon, Long Hai - Vung Tau

- Led brand orientation, development, and strategy formulation tailored to each brand branch. - Analyzed and measured brand health based on brand awareness, brand positioning, brand reputation, and share of voice. - Developed and executed comprehensive marketing strategies, resulting in a 25% increase in direct bookings. - Led a marketing team in creating social media campaigns, boosting online engagement by 40%. Monitored, measured, and evaluated the effectiveness of implemented programs. - Coordinated with cross-functional teams to launch seasonal promotions, contributing to a 15% rise in occupancy rates. - Worked closely with the internal marketing team and designers to execute videography and photography projects. - Wrote PR advertising content for the brand in newspapers. - Directed the image and content strategy for the brand's new website (https://fleurdelys.vn). - Developed and sent out electronic newsletters and promotional emails to subscribers. - Responsible for content strategy, including creating story angles, slogans, and taglines that align with the hotel's branding and marketing goals. - Coordinated with designers to produce collateral materials, including brochures, standees, and presentation files for the brand. - Collaborated with KOLs, Miss Vietnam, models, and suitable partners for the brand.

Nguyễn Thanh Hải - Creative Director

Công ty Cổ phần In Holdings

braprinci@gmail.com