Marketing Executive tại Sense Agency

5/2016 → 7/2017 (1 năm 2 tháng)

Đà Lạt, tỉnh Lâm Đồng

- Develop a plan to grow the Fanpage ("Dalat trong toi") and the Fanpages of partners in the restaurant and hotel sector. - Directly engage in running advertisements as allocated by the Leader. - Build and implement a content posting plan on various online platforms.

Marketing Executive tại Ghiền Đà Lạt

9/2017 → 7/2019 (1 năm 9 tháng)

Đà Lạt, tỉnh Lâm Đồng

- Plan the development of Fanpages (like "Ghien Dalat", "Ghien Dalat City Tour") and partner Fanpages in the restaurant and hotel industry. - Directly participate in building the "Ghien Dalat" Group (1.5 million members), "Ghien Dalat City Tour", and the "Addicted to Dalat" Fanpage. - Measure and monitor the effectiveness of advertising campaigns (FB, Google), from there to propose solutions to optimize costs and boost revenue. - Develop Websites and Landing pages for partner units. - Participate in organizing offline events for the company.

Digital Marketing Manager tại Công ty du lịch lữ hành Adavigo

11/2019 → 1/2021 (1 năm 2 tháng)

Hà Nội, Việt Nam

- Build Combo packages - Measure and monitor the revenue effectiveness of advertising campaigns - Optimize the website interface, user-friendly (with special priority for Mobile). - Develop a Website SEO plan and implement it (to improve the ranking of keywords on Google). - Design Landing Pages (Optimize the destination page, friendly with various Platforms). - Build groups to sell combos and increase brand recognition - Deploy communication marketing activities from sources such as Email Marketing, SMS Marketing - Develop a Chatbot (to create customer funnels, follow up and re-market). - Establish an annual advertising cost plan (Facebook Ads, Zalo Ads, Google Ads, TikTok Ads, etc.) - Develop a Brand Guideline for the company.

Marcom Manager tại Nesta Hotel Group

6/2021 → / (3 năm 7 tháng)

Thành phố Hồ Chí Minh

Branding: - Develop Brand Guidelines and standards for the entire hotel chain. - Construct an annual communication and marketing plan. - Plan and implement events for the Group. - Establish and maintain good relationships with the press and media. - Seek, negotiate, and collaborate with KOLs, KOCs, and Celebrities for reviews on Digital platforms to increase brand recognition. - Monitor and coordinate with branches to deploy and evaluate the effectiveness of campaigns. - Organize and build programs for major events throughout the year (Tet, Christmas, Vietnamese Women's Day, etc.) Digital Marketing: - Build channels to position the brand online: Facebook, Instagram, Zalo, LinkedIn, TikTok, etc. - Develop and implement annual advertising plans such as Facebook Ads, Google Ads, TikTok Ads. - Monitor and research keywords for SEO implementation. - Compile a database from various sources (travel agencies, online, etc.) for Re-marketing campaigns. - Implement communication marketing activities from sources such as Email Marketing, SMS Marketing.

Phước An - DOSM

Nesta Hotel Group

dosm@nestahotel.com.vn - 0918.733.387