Marcom Manager tại GRAND K HOTEL SUITES HANOI

3/2023 → Hiện tại

Hanoi

- In charge of all marketing activities of the hotel, including above-the-line and below-the-line marketing activities, brand marketing, PR and communication, digital marketing, and trade marketing - In charge of developing the Grand K Hotel Suites Hanoi brand - Create marketing plans and strategies for the hotel. - Develop, make a budget, and execute PR and marketing plans, including promotional events. - Act as a principal hotel representative, promoting hotel businesses through media channels, the local community, and the customer base. - Managed via marketing team specialists, digital marketing projects include social media and web-based content and initiatives, photography, and design. - Manage and lead the marketing and communications team, including managing inter-departmental relationships. - Write the PR article or social post. - Run Facebook ads for the hotel. - Manage all hotel communication channels, including Facebook, the website, and OTA pages. - Respond to customer feedback on Google, Facebook, and OTA pages (Booking.com, Agoda, Tripadvisor, Traveloka, Ctrip, Expedia, etc...). - Working with KOLs, KOCs, hot tiktokers, etc...

Graphic Designer cum Brand Director Assistant tại TAM KIM JSC.,

1/2004 → 1/2006 (2 năm )

Vietnam

- Design catalogue, brochures, leaflet, box… - Assistant for Brand Manager - Making marketing strategy for launching and promote products - Manage and develop individual brands of company - Manage supplier: media supplier, printing supplier and more… - Write Press Release - In charge of take part to some Fair Exhibition and prepare proposal to take medal at that fair. - Event management at many Customer Conferences

Graphic Designer cum Country Manager Assistant tại LES CELLIERS D’ASIE VIETNAM

3/2006 → 1/2009 (2 năm 10 tháng)

Vietnam

- In charge of all design works, design pricelist, catalogue, brochures, leaflet, poster, banner, label, box, promotion… and many other design works… - Communicate for products like select and file all information (images, tasting notes, brands…) of wines, all awards of wines, make advertise for wines, take part at building brand of company and all wines from supplier, write the text for advertisement… - In charge of all product’s prices (with my manager), making pricelist - Some works assistant and support for Country Manager - Make presentation for company and products, make proposal present product to our clients…

Graphic Designer tại HOTEL SOFITEL LEGEND METROPOLE HANOI

10/2010 → 3/2011 (4 tháng)

Vietnam

- In charge of all design works, and create, design image for hotel - Design advertisement in newspaper, magazine for hotel - Design brochure, book, monthly calendar (monthly promotion and other promotion) for hotel and for all restaurants of hotel. - Design poster for all activities (food & beverage, spa v.v…) of hotel - Design magazine of hotel… - Design box, label, banner, leaflet, voucher… - In charge of taken photo for hotel - Co-operate and assist another works for PR department.

Communication Manager tại VIETRANTOUR CO., LTD

1/2013 → 6/2013 (5 tháng)

Vietnam

- In charge of communication and promote Vietrantour’ s brand - In charge of press relations, maintain good relationships with the journalists - In charge of making advertising, PR articles, news briefs published in the mass media - In charge of travel advice, introduce destinations - Make communication planning and follow implementation of communication plans and report results - Follow and make profile to take part in awards - In charge of writing PR article

Marketing Manager tại Diamond Media JSC.,

3/2009 → 3/2014 (5 năm )

Vietnam

- Manage all operations of Marketing department, manager staffs in marketing department. - In charge of all communications, design, PR, editor, audio works - Manage design works, such as design logo, brand identify, brochure, poster, magazine, leaflet, catalogue, poster, banner, gift, website etc… - Manage the branding image follow CI brand identify. - Editor-in-chief of the internal magazine, include: responsible for the content, edit & approve the articles, photographs and design of the magazine - Administrator, content management of the website and internal forum - In charge of Diamond Radio Channel, include write radio planning and scripting, recording and broadcasting - Write the advertisement words, profile, brochure, introduce, communication materials for companies - In charge of the implementation of the company's charitable program - In charge of organizing all internal events and external events of company - Support Director Board on the implementation of the project

Marketing Manager tại PERFECT NATURAL COSMETICS JSC.,

3/2014 → 6/2015 (1 năm 3 tháng)

Vietnam

- Manage all operations of Marketing department, manager staffs in marketing department. - In charge of all marketing, PR, communication, design of company - Make Marketing Plan and Strategic Development Plan in short term, medium term and long term - Communication Management and Brand Management of all the brands of company - Make communication planning and follow implementation of communication plans and report results - Manage, liaise and build relationship with press and newspaper - Manage of all advertising and PR article in mass media such as magazines, newspaper, television etc… - Manage design works, such as design logo, brand identify, brochure, poster, magazine, leaflet, catalogue, poster, banner, gift, website etc… - Manage the branding image follow CI brand identify. - Write the PR article, profile, brochure, introduce, communication materials for companies - Create Marketing and Communication Plan, design, write PR article etc… for all the clients of company for business purpose - In charge of organizing all the events of company such as Dep Fashion Runway 3, Launching Ceremony etc… - Administrator, content management of the website and fanpage - Forum seeding in some famous forum in Vietnam such as webtretho, lamchame etc… - Follow and make profile to take part in awards - Translator and write, compile document such as catalogue, website, brochure for company - Manage suppliers

Marketing Manager cum Director Assistant tại PHU THAI GROUP

1/2016 → 8/2018 (2 năm 7 tháng)

Vietnam

- In charge of all marketing, PR, communication, design of Cuckoo brand in Vietnam - Working as Contact Person of Phu Thai Group to work / contact with Cuckoo Electronics (Korea), build and develop the relationship between Phu Thai Group and Cuckoo - Coordinate with Cuckoo to make the Annual Marketing Budget - Implement all the Marketing Activites of Cuckoo in Vietnam including Above the line marketing and Below the line marketing activities - Attend at all the meeting between Phu Thai Group and Cuckoo Electronics, write the Meeting Minutes and make the Meeting Agenda of all the conferences - Assistant for Director - Develop new products such as Cuckoo rice cooker, Cuckoo water purifier etc… - Compile all the reports, plan such as sales report, business report, Forecast Order etc… and translate to English - Design and write content of all the marketing documents, POP, POSM such as Catalogue, Leaflet, Product Label, Brochure, Poster etc… - Do market survey, research the competitor’s activities - Make plan to open Brand Shop and Shop in Shop including budget, operation expenses, forecast sales volume, forecast margin etc… - Translate English to Vietnamese, Vietnamese to English all the report, plan, proposal, contract, marketing documents etc… - Manage PG in Electronics Stores, count the salary and incentive for PG - Managers agencies / vendors / suppliers - Write report and do some other jobs to assist for Director Board

Brand & Communication Manager tại Trang An Confectionery Company

8/2018 → 6/2019 (10 tháng)

Vietnam

- In charge of all marketing field of Trang An Confectionery Company including above the line marketing and below the line marketing; brand marketing, digital marketing and trade marketing - In charge of all communication field of Trang An Confectionery Company including internal & external communication - In charge of managing and developing all brands of Trang An Confectionery Company such as Challot, Belgi, Cuc Cu etc.... - Make Marketing Plan and Strategic Development Plan in short term, medium term and long term - Build and manage Marketing budget including master plan and budget for each brand - Implement all Marketing activities and report - Produce all viral clips for internal & external communication - Communicate for all brands of Trang An Confectionery Company in mass media such as Television advertising, VOV GT radio advertising, Supermarket & Airport advertising, PR article, interview & television report etc... - Produce the TVC, interview & television report - Develop the good relationship with journalist - Manage & implement all Digital Marketing activities including website, fanpage management, run Facebook ads, mobile in page, native ads etc... - Manage Trade Marketing activities including display program, merchandising program, promotional program, support to develop market coverage - Market research and research the competitiors - Develop new products and new range - Design catalogue, brochure, profile, label, box, Key visual and other communication images - Write PR article on press, magazines, website, fanpage etc... - Organize all events for Trang An Confectionery Company including indoor & outdoor event, internal & external event - Be the MC Host of all events - In charge of all internal communication of Trang An Confectionery Company such as Trang An Radio, kick off events, activation events, internal events etc... - Make plan and report and other tasks according to Director Board requirements

Marketing Manager tại LADOFOODS

6/2019 → 2/2021 (1 năm 8 tháng)

Vietnam

- In charge of all marketing field of Ladofoods including above the line marketing and below the line marketing; brand marketing, digital marketing and trade marketing, internal & external communication - In charge of managing and developing all brands of Ladofoods including Chateau Dalat, Vang Dalat, Nouvo Sangria, Honey Wine, Vivazz... - Develop the travel project Chateau Dalat - Da Lat Wine Cellar - Build and manage Marketing budget including master plan and budget for each brand - Implement all Marketing activities and report - Communicate for all brands of Ladofoods in mass media such as Television advertising, VOV GT radio advertising, Supermarket & Airport advertising, PR article, interview & television report etc... - Produce the TVC, interview & television report - Develop the good relationship with journalist - Manage & implement all Digital Marketing activities including website, fanpage management, run Facebook ads, mobile in page, native ads etc... - Manage Trade Marketing activities including display program, merchandising program, promotional program, support to develop market coverage - Market research and research the competitiors - Develop new products and new range - Design catalogue, brochure, profile, label, box, Key visual and other communication images - Write PR article on press, magazines, website, fanpage etc... - Organize all events for Ladofoods including indoor & outdoor event, internal & external event - Be the MC Host of all events - Implement the internal communication of Ladofoods and Elmich Group (new name as Megram Group) - Make plan and report and other tasks according to Director Board requirements

Marketing Manager tại UKG GROUP

2/2021 → 3/2023 (2 năm )

Vietnam

- In charge of all marketing activities of UKG Group and brands Kalite, Unie, and Hasuta, including marketing activities above and below the line, brand marketing, digital marketing, trade marketing, external communication, and media internal communication. - In charge of developing UKG Group's brands and brands, especially specializing in developing Kalite - Intelligent Houseware, and Unie - Beautiful homes, beautiful kitchens, etc. - Create short-term, medium-term, and long-term marketing plans and strategies for the entire company and for each brand. - Create marketing plans and strategies for each strategic product group. Some big campaigns have been done, such as the launch and marketing plan for Kalite steam air fryers, the marketing plan for Kalite slow juicers, the marketing plan for Unie nut milk makers, etc. - Set up a total marketing budget for each brand, plan monthly, quarterly, and yearly budgets, carry out marketing work, and report results. - Communicate for the Kalite and Unie brands on mass media such as television advertisements, VOV GT radio advertisements, OOH large billboard advertisements, PR articles in the press, television reports, KOL, KOC, viral clips, strongly developing group channels, seeding, creating file feed funnels, building demand, etc. - Brand development for UKG Group, including external and internal communications - Managing brand coverage on digital marketing platforms, etc. - Manage the implementation of display programs, expand and develop identity

The Best MC - Sukha MC Training Club

9/2023

The Best MC of Sukha MC Training Club (CEO MC Hanh Phuc VTV)

The Best Creative Staff of Diamond Media JSC.,

9/2023

The Best Creative Staff of Diamond Media JSC.,