Group Revenue Manager tại Zeneden Group - SMARANA HANOI HERITAGE

4/2020 → / (4 năm 9 tháng)

Hanoi, Vietnam

*** UP-TO-DATE CLIMAX (Fulltime, Remote - based in Ho Chi Minh) Smarana Saigon Antique, ~98 keys: coming soon Smarana Hanoi Heritage (pre-opening), 20 keys, 4 Outlets (Restaurant La Carpe, Skybar Lunaire, Spa Le Paon): https://www.facebook.com/smarana.hanoiheritage/ The Bloom Hanoi, 38 keys: https://www.facebook.com/thebloomhanoi/ The Bloom Pham Viet Chanh, 38 keys The Bloom Classic, 27 keys : As a Group Revenue Manager, I am responsible for Room and Other Revenues for multi-properties, with a particular focus on SMARANA SAIGON ANTIQUE (coming soon) and SMARANA HANOI HERITAGE - a unique hotel that pays tribute to the Hang Trong folk paintings. - Assist the Director of Sales & Marketing with the Business Strategy Planning, Annual Budget and Rolling Forecast - Be responsible for Pricing Strategy, Yield Management and the Revenue Mix of all market segmentations, business sources and channels - Lead E-Commerce, manage digital tools and technologies to ensure the highest exposure for hotels, control selling price, room inventory across distributions - Collaborate with Marcom to launch seasonal campaigns on Online Booking platforms, Social Media, Hotel Website with Booking Engine - Manage 2 teams of Reservations with 9 members in Hanoi, Ho Chi Minh offices, 1 E-Commerce Executive (hiring on demand) to outperform a >90% of occupancy (per 147 keys), increase monthly ARR by at least 10%, as well as optimize the other extra charges - Conduct Market Intelligence, Rate Shopping, Bookers' Insights (LOS, Lead Time, No Show & Cancellation Characteristic) on a weekly basis to make necessary adjustments to increase ADR, RevPAR, Visibility, Conversion on OTAs - Explore, evaluate and source the technology solution provides (PMS, CMS, RMS, BE...), concentrating on the pre-opening hotels, to help the team work smarter and faster - Consolidate the relationships with stakeholders: OTA Market Managers, Clients, Vendors, etc - Produce reports: Annual Budget, Month-over-Month Analysis, Month-to-Date Statistic, Weekly Booking Growth, and illustrate the data-story-telling dashboards

E-Commerce Manager tại Khách sạn Draha Hạ Long

1/2021 → / (4 năm )

Ha Long, Quang Ninh, Vietnam

*** COMPREHENSIVE KNOWLEDGE IN CITY HOTELS AND DESTINATIONS (Freelance - Remote, based in Ho Chi Minh) https://www.facebook.com/drahahotel/ - Lead the OTA Sales, and be responsible for Pricing Strategy, Yield Management - Be responsible for Annual Budget, Monthly Forecast, Weekly Booking Growth - Stay informed with Bookers’ Insights, Market Trends, Competitors’ Pricing

Assistant Revenue Manager tại Hotel Equatorial HCMC

6/2022 → 9/2022 (3 tháng)

Ho Chi Minh, Vietnam

*** FIVE-STAR STANDARD EXPERIENCE (Fulltime - Onsite) 1- Revenue Management - 35% - Manage Digital Tools and Technologies to control parity rate, guarantee the best price for brand.com - Analyze, evaluate Month-over-Month Sales Statistic 2022, and consult the hotel a pricing strategy to enhance sales volume, optimize Revenue, ARR, RevPAR - Conduct market intelligence, rate shopping in order to explore the competitors’ pricing, SWOT - Propose a Rolling Forecast 2022, Annual Budget 2023 to the General Director which aim to increase monthly occupancy by at least +6%, ARR by at least +8% - Keep track of same-day occupancy and availability scenario to update the BAR on a daily basis 2- E-Commerce, Report- 55% - Explore the effective promotions to improve (1) Turnover History, (2) Instant Confirmation Ratio, (4) Parity Rate Score, (5) Review Score, (6) Information Score, (7) Cancelation Characteristic Score - Replace OTA flat discounts with a layer of campaigns, channels discounts, targeted deals, and accelerators to boost the listings’ exposure with marketing badges, E-banners - Work closely with other departments to create promotions, packages, add-ons that guarantee the best price and benefit for brand.com - Standardize the accurate information of property, rooms, facilities and services across online booking platforms - Maintain and develop B2B channels, GDS - Set up the specific room configuration, rate for Brand.com, OTAs to meet BOD's expectations - Generate and provide the accurate reports, presentations in a timely manner 3- Other Activities - 10% - Host the Revenue and E-Commerce training session - Join OTA Workshops: Expedia Reconnecting Workshop

Performance Strategy Executive tại RedDoorz

1/2022 → 6/2022 (5 tháng)

Ho Chi Minh, Vietnam

*** SELF-TRANSFORMATION WITH INTERNATIONAL CHAINS As a member of Revenue & E-Commerce team, I was responsible for the performance of over 130 hotels throughout Vietnam, and encouraged the team to outperform the monthly OKRs, undertook the competitor research, business review, bookers’ insights… as well as was accountable for any project to improve Corporate and Direct Sales. : 1- Revenue Management - 35% - Be responsible for competitive and logical pricing structure between Walkin - RedDoorz - Use the RMS to implement the dynamic pricing by occupancy and time of the day - Work with other departments to guarantee the room availability for online booking 2- E-Commerce - 45% - Listing, OTA Account Management - Receive, investigate the technical issues, and work out the solutions to improve - Provide strategic action plans to help RedDoorz achieve the commitment rooms sold in the first 01-week of the partnership - Evaluate the Week-over-Week Sales Statistics to initiate the necessary adjustments - Proactively explore and join new promotions, seasonal campaigns to drive more traffic and reservations - Stay informed with the area's cancellation & no show scores, and produce the action plans to minimize - Create the seeding reservations to boost review score - Collaborate with hotel partners for accelerator co-investment (AGX, AGP…) 3- Data & Report - 20% - Daily Pickup Report - Week-over-Week Sales Statistic, No-show and Cancellation Characteristic - Month-over-Month Bookers’ Insight (LOS, Booking Window…)

Purchasing Officer tại Nhat Ha L' Opera Hotel

10/2020 → 6/2021 (8 tháng)

Ho Chi Minh, City

- Source and verify suppliers and products - Conduct research and consult the alternatives - Assist Head of Finance in creating the cost managing templates - Negotiate the best price with vendors and proceed with the purchase of product

Bar Head tại The Old Compass Cafe

8/2018 → 11/2019 (1 năm 3 tháng)

Ho Chi Minh, Vietnam

- Being responsible for shift duties and cash book - Control the F&B standards; maintain the warm atmosphere of the café & bar - Making drinks and serving the customers - Set up events; cross-sell the city walking tour

Sales and Marketing Executive tại Khách sạn L'Odeon Phú Mỹ Hưng

8/2018 → 3/2020 (1 năm 6 tháng)

Ho Chi Minh, Vietnam

Take charge of Corporate and OTA sales; maintain and consolidate the relationships with stakeholders

Ninh Hà Phương (Ms.) - Director of Sales and Marketing

Zeneden Group - SMARANA HANOI HERITAGE

dos@thebloom.com.vn

Phan Thi Xo Viet - Director of Revenue and Reservations

VinOasis

v.vietptx@vinpearl.com

Dam Duy Thanh (Mr.) - General Manager

Khách sạn Draha Hạ Long

thanhdam.vnn@gmail.com

Hoang Thi Huyen (Ms.) - Chief Accountant

Nhat Ha L'Opera Hotel

accounting@nhathalopera.com - 0934930027

Dang Thuy Duong (Ms.) - Co-Founder

The Old Compass Cafe

duong@rustycompass.com - 0903 900 841

Nguyen Hoang Bich Phuong (Ms.) - General Director

Hotel Equatorial HCMC

phoebe.nguyen@hcm.equatorial.com

John Lek (Mr.) - General Manager

Khách sạn L'Odeon Phú Mỹ Hưng

johnlek@hotelodeon.vn