Marketing Executive tại Premier Village Da Nang Resort - Managed By AccorHotels

5/2023 → Hiện tại

Phú Quốc

Report directly to the Marketing Management - Plan and produce content for Marketing usage on responsible channels. - Conceptualize and execute marketing campaigns, including developing social media plans, Email marketing, PR, promotional materials, and on-property touchpoints. - Planning and handling the in-house photoshoots/video shoots. - Prepare and arrange influencer partnerships (media / KOL / celebrity). Support photo/video shooting supplier throughout their execution at the resort, working with other operation teams for the shooting process. - Run advertising campaigns on META, track and report overall performance monthly to the manager. Update information and promotion on the microsite and internal app for residences. - Provide administrative support to the department.

Marketing Executive tại Citadines Pearl Hoi An

11/2022 → 5/2023 (5 tháng)

Hoi An

Report directly to the Director of Marketing and Branding of The Ascott Vietnam - Plan and execute marketing activities at the property level, including developing content, social media plans, campaigns, and PR content. - Produce content (copywriting and design) for responsible channels (Facebook, Instagram) Maintain relationships with media and external parties for PR and communication purposes. - Coordinate with related departments for proposing in-house activities and preparing collaterals for internal and external distribution. - Support with photoshoots/video shoots as required. - Responding to guests and re-directing inquiries to the respective department.

Marketing Manager tại BNB IDEAS GROUP

3/2022 → 4/2023 (1 năm 1 tháng)

Việt Nam

Report directly to the Founder And Creative Strategy Executive. - Conceptualize and execute marketing campaigns. - Plan and create content to reach target segments of customers (Facebook, Instagram, Google Business, Website). - Design and maintain social media presence, print ads, and publications. - Collaborate with sales and operations to develop growth strategies and promotions. - Photoshooting projects.

Research “An exploratory study of customer experience: a case study in the F&B services industry”

9/2022

Author of a research publication “An exploratory study of customer experience: a case study in the F&B services industry” at the 3rd International Conference on Marketing – MICA2022

Research: “The Relationship Of Customer Experience, Customer Engagement and Customer Loyalty”

7/2020

Author of a research publication “The Relationship Of Customer Experience, Customer Engagement and Customer Loyalty” in International Conference For Young Researchers In Economics (ICYREB)