Marketing Communications Specialist tại Mai House Hotel & Resort (TBS Group)

1/2020 → 11/2020 (10 tháng)

Hồ Chí Minh

Brand Management: - Manage Mai House Saigon's brand reputation and improve the audience’s perception of the brand in a way that builds brand awareness, equity, and loyalty. Use brand assets to communicate value and build loyal relationships with target customers across different channels (including website, social media, email, POSM, SMS/messenger,... and third parties' platforms like OTA, websites of business associates). - Working in partnership with the creative team, develop creative briefs, and guide creative direction to meet objectives for public-­facing communications (including hotel brochure, wedding brochure, hotel directory, hotel handbook, corporate identity set, all serviced menu, brand moodboard & communications guideline,...) - Conceptualize and execute multi-channel campaigns, ensuring the alignment of communications and messaging across all channels. Marketing Management: - Conduct market analysis, competitors review, and customer insights - Establish positioning, identify target audiences - Develop and execute marketing plans annually/ quarterly/ monthly with specific objectives across multiple platforms and segments. - Plan and develop promotional activities in conjunction with F&B Management Team ( F&B Director, Outlet Manager, Head Chef) for F&B promotions, and with Room Division Manager for accomodating promotions. - Develop and control marketing annual budget allocation, and summarizing marketing expense reports monthly/ quarterly. - Partner with Digital Marketing Manager to track, analyze and distribute monthly marketing reports showing achievement of critical metrics regarding lead generation, content creation, website traffic, and other KPIs,... Content Management: - Create website content based on brand strategy and culture, tone of voice, and communications guideline - Develop content plan for marketing projects and initiatives annually/ quarterly/ monthly consented to the approved marketing plan. - Produce detailed content for enhancing lead generation across all channels. Public Relations Management: - Ensure good communication and maintain good relationship with Press/ Partner/ KOLs/ Bussiness Associations to optimize brand value & visibility - Receive, evaluate, negotiate media/communications benefits, make decisions, and proceed all barter invitations (British Business Group Vietnam, Miss Universe Vietnam, Vietcetera, Luxuo, Robb Report, Style-Republik, Wow Weekend Magazine, other Movie Premier events,...) - Partner with other TBS's brand to push cross-marketing strategy and sponsorship activities. Other Responsibilities: - Collaborate with Sales team and Revenue Manager to support sales and lead generation efforts. - Encourage & support training programs - Partner with in-house marketing teams, other internal stakeholders, external agencies and vendors to drive collaboration, leverage the proper working processes to achieve business goals. - Undertake additional duties as requested by Hotel's HODs and TBS Group's Head of Marketing Milestone: Had been recognized for my work efforts and got a promotion after a 4-month probationary from Senior Marketing Executive to Marketing Communications Lead at Mai House Hotel Saigon. (Visit https://maihouse.com.vn and http://www.tbsgroup.vn for more details on TBS Group's Properties).

Marketing Executive (in Hospitality – Restaurant & Nightlife industry) tại Elements Management Group (EMG)

11/2018 → 8/2019 (9 tháng)

Hồ Chí Minh

Content Management: - Come up with ideas, build the weekly/monthly content plan and content schedule. - Create all the required content of all EMG's brands in nightlife field (SKYXX - Garden & Lounge, OR Club) and restaurant field (LAI - Cantonese Restaurant, TOWA - Japanese Restaurant, PRIMEXXI - Steak & Seafood, SÔNG - Seafood & Grill, MISTER LAI - Dim Sum & Roast), and ensure all content is on-brand and consistent in terms of style, tone of voice and quality. - Responsible for all brand content across all platforms including social media accounts (Facebook, Instagram), website/ landing page, email marketing, SMS marketing, review channels (Foody, TripAdvisor), POSM,... - Develop content marketing campaigns that drive traffic, improves customer engagement, leads, and sales. - Making sure content marketing campaigns meets the objectives while remaining within budget. - Measure the results of content marketing campaigns. Marketing Execution: - Assist in brainstorming, creating and developing marketing campaigns which support and extend marketing initiatives. - Maintain the brand presence (visual/copy) on all platform - Produce the photo shooting (food/beverage/ambiance) to accomplish marketing collaterals. - Prepare design brief and follow up design progress to make sure having marketing collaterals on time. PR Execution: - Liaise and work directly with KOLs, food bloggers, the press,... to promote assigned brands. - Work in conjunction with external PR agencies. - Write press releases, distribute them to the media, and ensure it fit EMG’s brands and relay the appropriate message. - Monitor media coverage and report results. (Visit www.elements.vn for more details on EMG's Properties).

Content & Marketing Executive (in Hospitality – Hotel & Restaurant industry) tại Norfolk Development Group

2/2018 → 11/2018 (9 tháng)

Hồ Chí Minh

Content Execution: - Prepare and promote all required content for company properties (Six Senses Con Dao, Norfolk Hotel, Norfolk Mansion, Corso Steakhouse & Bar, Shang Palace Cantonese Restaurant) across multiple channels including social media (Facebook, Instagram, Twitter, Google+, Linked), website, other online publisher, PR articles and press releases on magazines. - Develop content plan, content calendar, detail content, budget estimate for appointed digital campaigns. - Monitor, evaluate, report performance of content marketing activities to extend current strategies, identify growth opportunities & optimizations. - Prepare content for all marketing collaterals. - Collaborate with designers to ensure collaterals deliver proper messages and meet the brand voice standards. Marketing Execution: - Execute and supervise FB ads performance. - Manage, maintain & develop social media presence. - Liaise and work with third parties to optimize advertising opportunities (with Foody, Table Now, Diadiemanuong, Pis.vn, Pose,...) - Fully involve in photoshoots for Corso Steakhouse & Bar, Shang Palace and Norfolk Hotel by dealing contract, planning schedule & category, tracking shooting progress, produce photoshoots and be the contact point between photo team & internal marketing team. - Collaborate with digital marketing executive to keep corporate website run smoothly, to create landing page & optimize user experience. - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. - Join in brainstorming and contribute ideas to promotional and marketing campaigns. - Assist event manager in planning, executing events and prepare the MC script. (Visit www.norfolkgroup.com for more details on Norfolk Group's Properties).

Content Executive (in Model Management & Fitness Service industry) tại California Management Group (CMG)

2/2017 → 11/2017 (9 tháng)

Hồ Chí Minh

Content Execution: - Create require content for all event materials (invitation, standee, backdrop, etc...), for the website, email and social media accounts. - Be responsible for repairing MC scripts and Event scripts. - Work with Graphic designer to accomplish Agency credentials. - Write PR article (editorial, advertorial) for CMG brands, CMG customers, and celebrities. Event Organizing Support: - Cooperate with Event executive to develop and finish Creative brief, Job requisition, Checklists, Presentation file (Big idea, Key message, Tagline) and Post-event reports of each event. - Assist in conducting Market research, SWOT analysis to identify accurate Mission, Vision, Values, Goals, Objectives, and Target audience of the events. - Work with the team to prepare Sale and Purchase contract, research and identify KOLs/ celebs to present at the events. - Register license for each event (with Department of Industry and Trade & Department of Culture and Sport & Vietnam Center for Protection of Music Copyright). - Assist the team in running the events.

Sales & Marketing Executive (in Fashion industry) tại T.express Co., Ltd – NOSBYN (Local Fashion Startup)

6/2014 → 1/2017 (2 năm 7 tháng)

Hồ Chí Minh

Sales Execution: - Communicate and consult customers to understand their needs and recommend products to them based on their interests. - Provide ongoing support to ensure customers are satisfied with our products and service. - Aim to achieve monthly or annual targets. Marketing Support: - Assist the team on planning and developing diverse promotions (sales promotions, gift vouchers, brand collaboration), event (fashion show), and appropriate customer care policies to establish the relationship with potential customers and maintain the relationship with loyal ones. - Prepare and upload content (lookbooks, available products with price, customer feedback, posters, recruit announcements, and wishes on special days) on social media based on scheduled time. - Take part in all administrative tasks. - Execute tasks assigned by Brand Manager. (Visit www.nosbyn.com for more details).

Editorial Intern (in Media & Entertainment industry) tại Cattiensa Media Group

8/2016 → 11/2016 (3 tháng)

Hồ Chí Minh

- Detect threads, edit articles, capture social life images. - Coordinate with team to implement tasks related to news, photography and contact interviews. - Assist in translating and compiling from all diverse sources. - Seeding articles under the direction of the editor-in-chief.

Marketing Intern (in Hospitality – Restaurant industry) tại Baskin-Robins Vietnam

1/2014 → 5/2014 (3 tháng)

Hồ Chí Minh

- Receive and implement trade sales promotions from the marketing team. - Allocate tasks, guide, and train sales team to execute promotion activities (coupons, samples, POP, discount, sweepstakes, upselling) in assigned stores. - Make weekly, monthly reports to the marketing team on the execution of promotions in assigned stores. - Ensure monthly sales target achieved.

Extra Experiences

12/2020

Co-Founder – SSSTUFF (Vintage Watch Brand) 2016 - Present (Visit https://www.instagram.com/ssstuff__/ for more details) Freelance Project – THE ROOFTOP HANOI (in Hospitality – Restaurant & Nightlife industry) 11/2019 - 02/2020 - Develop detailed plan for the campaign Year End 2019, New Year & Lunar New Year 2020 including communications plan, action plan, and content plan - Responsible for creating all content on platforms required for the campaign including social media, website, landing page, marketing collaterals, and scripts for automatic conversation Freelance Project – KGM DESIGN & BUILD (in Architecture & Interior Design industry) 10/2019 - 12/2019 - Content creation on all platforms required for holistic brand innovation - Restructuring and renewing website identity to enhance UI-UX efficiency and improve website user experience - Join short-term campaigns to exploit potential content angles, test the effectiveness so that KGM's internal team can prepare longer-term plans. (Visit https://khonggianmoi.com.vn/ for more details) Short-term Contract – ANLAN HOSPITALITY (in Hospitality – Restaurant & Nightlife industry) 08/2019 - 12/2019 Content Management: - Create all the required content of all ANLAN's brands in nightlife field (Alley50 Saigon - Ultra Lounge) and restaurant field (Mắm Concept, Hội An Garden, Hội An Market), ensure all content is on-brand and consistent in terms of style, tone of voice and quality. Marketing Execution: - Oversee the production of all marketing collaterals, including social media accounts, website content, SMS marketing, email marketing, media advertising spots, printed documents,... - Collaborate with Marketing Manager to plan, develop and implement effective marketing communication campaigns. - Undertake detailed analysis of marketing campaigns to ensure targets are met. - Monitoring ongoing campaign expenses against the budget, keeping accurate records and highlighting where variances occur. - Producing an accurate report of total spend and performance at the end of a marketing campaign. - Assist in conducting market research and analysis to evaluate trends, brand awareness and competition ventures. - Assist in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion. Event Supporter – LEEP ASIA 2017 (Life Enhancement Expo/Performances) 08/2017 Marked the milestone of CMG.ASIA 10 years "Making Life Better", LEEP ASIA was a large-scale exposition of fitness, entertainment, and aesthetics with Asia's top brands, attracted more than 8,000 people joining and offered plenty of activities in 3 days: + Celebrity Yogathon + Body Combat & Body Jam Fitness Jamboree + Zumba Dance Fiesta + LEEP Leadership Talks + Muay Thai Fight Night + Musclecontest + CMG ASIA Fitness & Entertainment Awards 2017 Event Supporter – HTV FASHION SHOW 2015 & 2016 06/2015 & 07/2016 - Prepare logistics, support the registration function. - Check the list of Nosbyn models, support the model fitting. - Prepare brand description to record. - Official video recording: www.youtube.com/watch?v=AJPzVfYj-AM

Trần Quỳnh Hoa - Digital Marketing Manager

Mai House Hotel & Resort (TBS Group)

cathytran.mail@gmail.com - 0943596217

Nguyễn Bảo Uyên Vy - Marketing Manager

Elements Management Group

vynguyen2107@gmail.com - 0932065934